The past year has been an interesting and very successful one for Simpliflying with a number of new client acquisitions and tons of exciting free resources such as infographics and Top 10 case-packs posted regularly to the blog amongst other things. At the brink of the new year, we relive ten of the most popular … Read more
Remember how KLM surprised passengers last holiday season? And how Spanair had presents coming out of the conveyer belt on Christmas eve last year? Such initiatives are now known in the airline world as “Wow campaigns”. Marketing managers all over the world are trying to do at least one or two of these to raise … Read more
“You have such a cool job. I’m so jealous…” “But honestly, do you even have a job?” “Wow! That sounds interesting. But I still didn’t get what you do.” [Cue embarrassment at one end. Exasperation at the other.] “When do you work? How do you work? It’s possible to work only on a computer? From … Read more
What a year it has been for the airline industry when it comes to marketing. With healthier profits this year, we’ve seen many airlines push the envelop when it comes to marketing and social media innovation. So to sum up the year, we’re sharing the top 11 marketing innovations by airlines in 2011. While going … Read more
Our friends at Eezeer have analysed the Twitter habits of airlines as well as their fans/customers for the month of November and have produced the Monthly Twitter Report in continuation with their monthly coverage and analysis of the dynamic social media landscape for airlines. At the close of the year, it’s worth pausing to consider how quickly … Read more
It’s that time of the year again, where we get a ton of emails from loved ones, colleagues and everyone else. Being a part of over a dozen frequent flyer programs means I receive more than my share of holiday greetings from airlines too. So which have been the most creative? We did a compilation … Read more
Some food for thought… In my MasterClasses, I often ask, “How long is your brand engagement with a can of Coke? How about with Starbucks?” The answer is about 5 mins for Coke and about 90 mins for Starbucks. Now, if I were to ask you how long is your brand engagement with an airport? … Read more
I boarded my last flight for this year last Friday, from Toronto to Vancouver (Air Canada). While the flight was enjoyable – peppered with episodes of Big Bang Theory – it was the airport experience that left an impact. Which is a rarity for someone who travels as much as me. As I approached the … Read more
Yes, I said it: branding! The benefits of crowdsourcing, and its effectiveness for problem solving, are well-known. The power of the social web is being harnessed by airlines more than ever (in fact, a cargo-carrier has recently got into the game as well). Crowdsourcing initiatives are now being used not just to engage customers but … Read more
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