The new Singapore Airlines’ low-cost-long-haul subsidiary, Scoot, has been officially unveiled. The quirky name only confirmed the rumors going around for a couple of months, amid lots of chatter about the appropriateness of the brand identity. Everyone seemed to have something to say about the name of the airline, the livery or even what this would … Read more
During a lot of conferences I speak at, the discussions are around what the ROI of social media is, for airlines. While we have addressed this through our multiple case studies of how airlines drive revenue and results through social media, one of the best examples of this recently has been the Indian budget airline … Read more
I had the honor of presenting at the Aviation Outlook Summit, in Singapore, for a third year running. And my presentation this year was how airlines around the world can drive results from engaging the connected traveler. TFWA 2012 on Prezi
Yes, you read that correctly. I did not write Web 2.0. Of course, that’s not because it’s not relevant – it’s terribly relevant – but because this newer term encompasses Web 2.0 and then some. So what exactly do I mean by Mobile 2.0 and why is it important? Cutting to the chase, here are … Read more
Last week in Amsterdam, in addition to hosting the annual SimpliFlying Awards, I delivered a presentation on how the traveler lifecycle is evolving and how airlines and airports around the world are engaging travelers before, during and after travel. I’m sharing here the presentation, with examples of how SAS Scandinavian gets their frequent fliers to … Read more
As a number of you are aware, we held our annual SimpliFlying Awards in Amsterdam last week. During that period, I stayed at CitizenM – a hyper-chic hotel in Amsterdam that also happened to win the Best Hotel in Social Media Award. Once I returned to Singapore, I received an email from the CitizenM manager, … Read more
What a fabulous journey it has been! To say that the 2nd SimpliFlying Annual Awards for Excellence in Social Media were a success, would perhaps be an understatement. Right from sowing the seeds online to reaping the rewards offline in Amsterdam on October 10, this year’s SimpliFlying Awards journey has been exhilarating and extremely rewarding. Behind … Read more
Update: Winners announced! And the results have been announced. Some usual suspects taking home the prizes while some smaller players claim an emphatic victory. Click on each category name to see the campaigns that were so keenly contested for these awards. Best Airport in Social Media Best Hotel in Social Media (CitizenM Hotels) … Read more
It gives me great pleasure to share with you that SimpliFlying has been awarded the Gold medal in the 2011 Magellan Awards in the Online Travel Services |Blog category! These annual awards are organized by Travel Weekly, the travel industry’s most influential national trade publication. This is our third major award in our 2.5 years … Read more
A couple of days ago we released an exclusive infographic on how The Future of Loyalty Programs will be powered by Social Media. Given the excellent response it has received on Twitter as well as the blogosphere, we thought we’d go ahead and offer some more detailed insights into the current loyalty game and how … Read more
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