[Infographic] The future of loyalty programs will be powered by social media

Did you know that over 80% of members of an airline loyalty program never earn enough miles to redeem a flight? And most of the other 20% fly so much that the last thing they want to do is to step on another plane! Do you see why some loyalty program managers are worried? For … Read more

Results oriented social media strategy for airlines and airports – keynote from Navitaire Customer Summit

I had the opportunity to deliver the opening keynote at this year’s Navitaire Customer Summit, which is an annual gathering of the world’s leading budget airlines commercial and IT executives. And I spoke about how airlines and airports can drive results and ROI from social media – sharing tons of examples of airlines from around … Read more

Top 10 Travel Distribution Initiatives by Airlines: Reinventing the booking cycle to drive revenue (from #eftamerica)

If you still need proof of whether social media matters or not, you only have to look at the turnout for this year’s votes for the 2nd SimpliFlying Awards for Social Media Excellence. By the time voting closed after 2 weeks of stiff competition, more than 30,000 votes had been submitted from over 4500 cities. … Read more

Announcing the judges for SimpliFlying Awards for Excellence in Social Media

After receiving over 30,000 votes in just two weeks from airline, airport and hotel fans all over the world, we announced the finalists for the 2nd Annual SimpliFlying Awards in Social Media Excellence, to be held at the EyeforTravel Online Marketing and Social Media Summit on Oct 10 in Amsterdam. Now, we are announcing a … Read more

The Best Airlines, Airports and Hotels in social media – finalists for SimpliFlying Awards for Excellence in Social Media

After receiving over 30,000 votes in just two weeks from airline fans all over the world, we are pleased to announce the finalists for the 2nd Annual SimpliFlying Awards in Social Media Excellence, to be held at the EyeforTravel Online Marketing and Social Media Summit on Oct 10 in Amsterdam. The most voted category was … Read more

Best Airports in Social Media: Top 5 Airports nominated for the SimpliFlying Awards for Social Media Excellence 2011

Yesterday, we posted a case-pack on the Best Airlines in Social Media. Today, completing our roundup of the top nominees in the airlines/airports category of this year’s SimpliFlying Awards for Social Media Excellence, we’re bringing you the Top 5 Airports in Social Media as nominated for the awards. We’ve already recounted how the response to … Read more

The Best Airlines in Social Media: the Top 7 nominees for the SimpliFlying Awards for Social Media Excellence 2011

Would you believe it? Only a few days ago, while releasing the case-pack for the Best Airlines Driving Customer Service and Crisis Management we had reported that the total votes for the 2nd SimpliFlying Awards for Excellence in Social Media had crossed 12,000 in just about a week! We also mentioned how votes had been … Read more

Airlines in social media – the road ahead. Keynote presentation from #APEX2011

I had the pleasure of presenting at the APEX 2011 Summit in Seattle this week. I was opening the social media Education Track with a presentation that aimed to set the tone for the rest of the day – and worthy speakers to follow. Hence, I focused on the road ahead for social media at … Read more

Airlines on Twitter Monthly Report for August 2011: Cebu Pacific joins the big league and scores high!

SimpliFlying is back with the  Monthly Twitter Report for airlines (in partnership with Eezeer) for August 2011 in continuation with our coverage and analysis of the dynamic social media landscape for airlines. After close to 6 months of reporting monthly on how airlines are using Twitter, we can safely say that apart from Facebook, Twitter is the … Read more

The Best Airlines Driving Customer Service & Crisis Management Through Social Media: Top 5 SimpliFlying Awards nominees

Well, well, well! This year’s race for the 2nd SimpliFlying Awards for Excellence in Social Media is heating up like never before. Our awards are not just featured on the homepages of Malaysia Airlines and Air New Zealand but have gained huge traction on the web as well. Just about a week into voting, the … Read more

Sustainable Aviation Fuels Powerlist 2023

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