Welcome to Twitter, Singapore Airlines (SQ). And Facebook too! Welcome to the Branding 2.0, where a brand is not what you say it is, it’s what they say is. For those who don’t know what I’m talking about, possibly the last major airline brand (see AdAge article) has just caught the wind about engaging customers … Read more
Are you an aviation geek who will be in the Seattle area this weekend? Then join me and the SimpliFlying team, David Parker Brown from AirlineReporter.com, the kind folks at e Future of Flight and LOTS of AvGeeeks who would be in town for the Airline Interiors Expo and APEX 2011, for a happening tweetup! … Read more
Imagine flight attendants using a sling-shot to get your snacks to you. And a plane-full of Angry Birds pros who are not just passionate about the game, but really good at it too – so good that they will play it for 15 hours, non-stop! That’s exactly what you are going to get on Finnair’s … Read more
The buzz is palpable! After a heady round of nominations (69 nominees in 10 days) we’re down to the fun bit – the real voting to shortlist the Top 3 who’ll be invited to Amsterdam on October 10th for the 2nd Annual SimpliFlying Awards for Excellence in Social Media. Amazingly, we received more than 5000 … Read more
Airlines and airports these days are having a lot of fun with travelers. And a lot of ideas for some reason involve things popping out of baggage belts! LAN Airlines surprised kids on Children’s day by having a magician pop out with gifts. Toronto Pearson had 1000 popcorn boxes coming out of the conveyer system … Read more
Let the voting begin! After 10 days and 69 nominations (!!) for the best airlines, airports and hotels in social media, the SimpliFlying team and Hotel Marketing Strategies blog has shortlisted the top five finalists for each category for the 2nd Annual SimpliFlying Awards in Social Media Excellence. The “Best Airline in Social Media” had … Read more
Oh, what a month it has been for SimpliFlying! We’ve been breaking our own records over and over again this month and it’s all thanks to your continuous support! Some key statistics we achieved this month: We crossed 5000 hits in a day, on 29 Aug 2011! That’s 5000 unique visitors in 24 hours. It’s … Read more
Update: The article now includes two bonus points, specifically addressing Hurricane Irene! (thanks to Vinay Bhaskara for those) On August 27, 2011, Hurricane Irene hit the US East Coast, all the way up to New York City! Just prior to that, on August 23rd, an earthquake measuring 5.8 on the Richter Scale hit the US … Read more
I’ve done a lot of speaking recently at Eyefortravel events – which are focused on travel and technology. They’ve put out a report on social media and mobile use in travel, based on a survey of their conference attendees. And based on the findings of that report, produced an infographic full of amazing statistics. And … Read more
“It is much harder to acquire a new customer, than it is to retain one.” That’s an age-old loyalty marketing fact that is just as applicable to airlines as it is to other industries. This becomes even more relevant on the 30th anniversary of loyalty programs – since American Airlines launched AAdvantage in1981. The irony … Read more
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