As I checked in on Foursquare at Washington Dulles Airport this morning on my way to Chicago, I couldn’t help but notice the following display at one of the idle United gates: In light of the article I wrote in this space a few months ago, I must say I was quite proud. Since I wrote … Read more
Update, 30 Aug 2011: Voting is now on for the awards at http://bit.ly/SMVotes Airlines have taken to social media like a fish takes to water. Well, almost. Over the last few months we’ve shared with you over 60 case-studies that have revealed how airlines have used the predominant platforms of customer engagement. And you must … Read more
Social technologies are gaining huge traction among airlines. There’s simply no denying it. A couple of months ago, we released an infographic that showed how airlines are dedicating resources to social media. Most major airlines, according to the infographic, already have social media teams in place – most are managing cross-departmental strategies. Some even have … Read more
One of the bigger marketing challenges airlines face is to fill up the seats as quickly as possible, when launching a new destination. Typically, it takes over six months to reach a level where a flight is profitable. And this is after receiving marketing help from tourism agencies and also from airports – press releases … Read more
In the recent past, there have been numerous studies done on how airlines drive ancillary revenues. But not much has been discussed about how airports generate non-aeronautical revenues – that is, money not paid by the airlines to the airport. Retail sales make up a large proportion of non-aeronautical revenues, and now some interesting numbers … Read more
Cathay Pacific has proven to be one of the better full-service airlines over the past few years at engaging customers through social media. While most airlines scoff at the notion of giving anything away for—gasp!!—free (!!!), Cathay hasn’t been afraid to do this. And of course given the collective time and effort made by contest … Read more
It’s official. As of July 2011, there are 191 airlines on Twitter, while only 179 airlines have loyalty programs. The first loyalty program came into existence 30 years ago, in the form of AAdvantage by American Airlines, while the first airlines on Twitter joined just 5o months ago: jetBlue and Delta in May 2007. And … Read more
We had the excellent opportunity to deliver a presentation on customer engagement at the Aviation Outlook Africa summit that took place at Sandton Convention Centre in Johannesburg, South Africa July 11th through 13th. This proved to be one of the most eye-opening conferences for me personally, as it was interesting to have a two-way conversation … Read more
Most social media and aviation geeks would have heard of or even used MySkyStatus and Cloudstream, two applications brought to travelers by Lufthansa. MySkyStatus instantly sends updates to your Twitter and Facebook accounts to indicate your departure, location, and arrival information. Cloudstream allows a traveler to “pack” articles, videos, and other entertainment into a digital … Read more
At SimpliFlying, we love to track our numbers using Google Analytics. And when we realized that not only was our About Us page the most popular on the site, but people were spending the most time on it too, we thought we should do something really different with it. Given the success of our last … Read more
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