Why do rock stars have fans and companies have customers? Over the last few months, I’ve spent a lot of time translating the developments in social media to how airlines and airports can drive loyalty, revenue and engagement – things that matter to the business – and hopefully answer the above question. And the one … Read more
This is a guest article by David Doctor, Director of Airline Distribution at Amadeus. Amadeus is the leading transaction processor and provider of advanced technology solutions for the global travel and tourism industry. —– The latest study from Ideaworks, sponsored by Amadeus; shows that airline ancillary revenue is on the increase, up 45% on last … Read more
Though I couldn’t get to the Airline Passenger Experience Expo (APEX10) this year due to client engagements in Toronto, I’ve been following closely updates from the likes of Mary Kirby and Jon Ostrower. And I almost feel like I’m there myself. But, why is that? Because they are sharing their experiences from the conference, in … Read more
I had the opportunity to present at Boeing at their Planning Seminar, on the topic of The Connected Traveler. Here’s my presentation. The Connected Traveler – presented at Boeing on Prezi If you have questions about this presentation, please feel free to email me at boeing@simpliflying.com. You can view more of SimpliFlying’s presentations here. If … Read more
Last month, we received a record number of nominations for the SimpliFlying Heroes, and more than one for Karlis Smiltens. And rightly so, since airBaltic [Disclosure: SimpliFlying client] is described to “probably have a larger presence in social media than in the real world”. And for helping achieve this, Karlis is the SimpliFlying Hero for … Read more
Great airline marketing strategies are built on the shoulders of smaller successess. Only when multiple niche markets are targeted well, does the airline fill up the plane well. For example, South African Airways targets Americans going to Zimbabwe for African safaris as a niche market for their New York – Johanesberg flights. Similarly, Air Arabia … Read more
Airlines around the world are making great progress in engaging their customers through social media these days, as we highlighted in our six airline case studies published last month. Now, it’s time to recognize the best airlines in social media. As part of the inaugural ‘Social media for the aviation industry‘ conference being held in … Read more
***This is an article written and published from scratch at 35,000 ft, in-flight on Virgin America flight 342 from San Francisco to Fort Lauderdale. Made possible by Gogo Wifi. A first on SimpliFlying** In a recent conversation with a South American airline executive, we were talking about the state of commercial airlines in the US. … Read more
Thanks to David Parker Brown, I was alerted to a security situation on American Airlines flight 24 (AA24), bound to New York from San Francisco as someone had called in a threat to the jetliner. Thankfully, within a few hours all passengers had de-planed and gone through security checks and no one was hurt. Crises … Read more
As the sun set over Farnborough 2010, it became clear that Boeing emerged a clear winner. Not just by beating all expectations in getting new orders, but also by shaking off the dust in terms of excellent social media work to engage the community. Farnborough was the epitome of work that Todd Blecher and his … Read more
Copyright © 2023 SimpliFlying Pte. Ltd | All Rights Reserved.