Update: airBaltic has kindly agreed to fly in the winners of this contest to London for FREE, from anywhere on their network! All you have to do is fulfill the conditions below, and follow airBaltic on Twitter. Social media is increasingly becoming a tool of strategic competitive advantage for airlines. Delta Airlines now sells tickets … Read more
This is a guest post by Jonathan Haysom, who is a respected marketer and business development strategist. Currently working for Australia’s number 1 telco and number 1 company by brand value, he is responsible for maintaining and growing a multi-billion dollar product portfolio focused on next generation products. He has recently received awards for innovation … Read more
As mentioned in a previous blog, Regional Airports: Challenges, Opportunities, airports continue to struggle to provide a competitive environment for their airline, GA and passenger constituencies. New or increased revenue streams are currently a top priority for most airport executives and their boards. Two sources of revenues most likely to be discussed by them are the … Read more
In March, when the first list of “Airports Using Twitter” was posted, we certainly generated a lot of interest in the topic by airports and others in our industry. The current list of airports using social has now grown to 143, which represents a 26% increase from the previous post of the list. The list … Read more
This Friday July 30th in Sydney, learn how airports can leverage their social media for brand building. We’re presenting a Masterclass, the aim of which is to give airport executives a hands-on crash course into airport branding, ultimately helping airports to drive revenue and loyalty through social media conversations. And you’ll discover the power of … Read more
Airport ROI is a good metric for airports. But in order to extend the opportunity of engaging with passengers as customers, we must focus on them as part of the metric. In so doing, a new measurement paradigm is needed, one which we call a “Passenger Experience Index” (PEI). This Index considers new opportunities of … Read more
SimpliFlying has earned its reputation over the years by offering thought provoking insights into the world of airline branding. And nothing has been as instrumental affecting airline brands as social media. As airlines become more active in this sphere, we attempt to answer a crucial question: Has social media truly benefited any airline? If so, … Read more
Regional airports have a crucial role to play in the future of aviation, but they have to be financially viable in the long term. Regional airports can succeed by focusing on their respective market segments – scheduled airlines and general aviation – each with their own unique requirements and each needing a competitive environment. Success … Read more
It’s not just airlines that are in a blood-bath when it comes to competing for customers. Real-world travel agents themselves often find themselves amidst cut-throat competition with one another. Especially in times when airlines are cutting commission rates to zero percent. Moreover, there are online travel agencies taking away business. These travel agents can now … Read more
I’ve spent the past week at the Farnborough airshow, where there are a ton of aviation suppliers decked out in their chalets. My interest was piqued when I saw the only airline chalet at the show – Qatar Airways’. Yes, it does well for brand awareness. But Qatar Airways already has a Boeing 777-300 on … Read more
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