Sustainability in the Air – The Book

the book that’s causing
ripples in aviation

the book that’s causing ripples in aviation

A Deep Dive into how innovators are
transforming aviation for a greener future

A Deep Dive into how innovators are transforming aviation for a greener future

Climate change concerns are making the aviation industry turn to sustainable aviation fuel, electric, and hydrogen-powered aircraft to cut emissions. However, scaling these technologies requires significant innovation.

“Sustainability in the Air” highlights the journeys of entrepreneurs, executives, and investors who are navigating these challenges and paving the way for the future of aviation.

SimpliFlying

18

Featured
companies

>65

People
interviewed

+300

Hours of
interviews

12

Detailed
chapters

The leaders in sustainable aviation

SimpliFlying

Learn from

Innovators taking action

Dan Rutherford, Aviation & Maritime Program, ICCT

Dr. Susanne Becken, Prof. Sustainable Tourism, Griffith University

Nathan Millecam, CEO, Electric Power Systems

Anders Forslund, CEO & Co-Founder, Heart Aerospace

Gregory Constantine, CEO & Co-Founder, Air Company

Val Miftakhov, CEO & Co-Founder, ZeroAvia

Adam Goldstein, CEO & Co-Founder, Archer Aviation

Andre Stein, Chief Strategy Officer, Eve Air Mobility

Amy Burr, President, JetBlue Ventures

Amelia DeLuca, Chief Sustainability Officer, Delta Air Lines

Paul Eremenko, CEO & Co-Founder, Universal Hydrogen

Maarten Koopmans, CEO, KLM Cityhopper

And many more…

Dan Rutherford
Susanne Becken
Nathan Millecam
Anders Forslund
Gregory Constantine
Val Miftakhov
Adam Goldstein
Andre Stein
Amy Burr
Amelia DeLuca
Paul Eremenko
Marteen Koopmans
SimpliFlying

8 net-zero actions for aviation… if we really want to reach net zero.

Our book concludes with an 8-point manifesto which highlights the challenges the aviation industry faces and offers a roadmap to overcome these challenges.

About the authors

SimpliFlying

Shashank Nigam

In the past 15 years, I have been on a mission to help airlines build trust in travel. In 2008, to build trust, airlines had to undergo a digital transformation through social media Then in 2019, to build trust, airlines had to highlight their health and safety efforts. In the future, airlines will need to get sustainability right to build trust. That’s my focus now.

SimpliFlying

Dirk Singer

I’m a believer in two things that you can’t reconcile very easily: That mobility in general but air travel in particular is a force for good, and that a warming planet is leading us to a climate emergency, with air travel contributing to that. As a result, I want to see how I can play a tiny part in helping to square that circle so the benefits of aviation remain for future generations.

Come meet us

FEBRUARY

27 – 28

Sustainable Aviation
Futures MENA
Dubai, UAE

MARCH

09 – 13

SXSW Conference
& Festivals
Austin, USA

MAY

06 – 09

Arabian Travel Market | Travel
& Tourism Trade Show
Dubai, UAE

MAY

08 – 09

Sustainable Aviation Fuel Supply Chain InitiativeLondon, UK

MAY

21 – 23

Sustainable Aviation Futures Congress EuropeAmsterdam, NL

MAY

21 – 23

Sustainable Aviation Futures North America CongressHouston, USA

What the readers say

Innovation to implementation

"Sustainability in the Air" takes readers on a journey from innovation to implementation in the aviation sector's quest for sustainability. Through case studies and interviews, the book unveils the transformative efforts of companies like Air Company, Archer Aviation, Heart Aerospace, ZeroAvia, and Embraer. The focus on practical steps, such as the shift to sustainability aviation fuel and the development of electric and hydrogen-powered aircraft, adds depth to the exploration of how these advancements are reshaping the landscape of aviation.

Hardin Scott

I loved it

This book is an enjoyable read about in-process ventures and personal journeys in the aerospace sustainability industry. Shashank and Dirk outline practical lessons for successful innovation and subsequent commercialization in their chapter summaries. In today's complex world, these lessons are even more crucial as they are applied alongside evolving inputs and models, with diverse stakeholders and talent. I highly recommend this inside view, which provides insights from the passionate doers who are architecting, implementing, and iterating these initiatives.

Bob

Innovation to implementation

"Sustainability in the Air" takes readers on a journey from innovation to implementation in the aviation sector's quest for sustainability. Through case studies and interviews, the book unveils the transformative efforts of companies like Air Company, Archer Aviation, Heart Aerospace, ZeroAvia, and Embraer. The focus on practical steps, such as the shift to sustainability aviation fuel and the development of electric and hydrogen-powered aircraft, adds depth to the exploration of how these advancements are reshaping the landscape of aviation.

Hardin Scott

Comprehensive, compelling and unbiased

This book synthesizes rapidly evolving industry well, as someone closely tracking the eVTOL sector for the last four years. It was insightful in broadening anyone's understanding of aviation decarbonization. Given the breadth of technologies (electric, hydrogen, SAF); approaches (operational improvements, new propulsion, etc.); and variety of stakeholders (airlines, airports, OEMs, oil & gas) that is not an easy task.Shashank and Dirk have created a masterpiece!

John

I loved it

This book is an enjoyable read about in-process ventures and personal journeys in the aerospace sustainability industry. Shashank and Dirk outline practical lessons for successful innovation and subsequent commercialization in their chapter summaries. In today's complex world, these lessons are even more crucial as they are applied alongside evolving inputs and models, with diverse stakeholders and talent. I highly recommend this inside view, which provides insights from the passionate doers who are architecting, implementing, and iterating these initiatives.

Bob

Innovation to implementation

"Sustainability in the Air" takes readers on a journey from innovation to implementation in the aviation sector's quest for sustainability. Through case studies and interviews, the book unveils the transformative efforts of companies like Air Company, Archer Aviation, Heart Aerospace, ZeroAvia, and Embraer. The focus on practical steps, such as the shift to sustainability aviation fuel and the development of electric and hydrogen-powered aircraft, adds depth to the exploration of how these advancements are reshaping the landscape of aviation.

Hardin Scott

Comprehensive, compelling and unbiased

This book synthesizes rapidly evolving industry well, as someone closely tracking the eVTOL sector for the last four years. It was insightful in broadening anyone's understanding of aviation decarbonization. Given the breadth of technologies (electric, hydrogen, SAF); approaches (operational improvements, new propulsion, etc.); and variety of stakeholders (airlines, airports, OEMs, oil & gas) that is not an easy task.Shashank and Dirk have created a masterpiece!

John

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Sustainability in the Air isn’t just a roadmap; it tells the stories of people in the aviation industry and within climate tech, planning for aviation’s net zero future.

Sustainable Aviation Fuels Powerlist 2023

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