Landor Managing Director Allen Adamson reveals that creating a powerful airline brand is the ultimate test

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“Successfully branding an airline is the ultimate branding test,” concluded Allen Adamson last Friday in his office during an interview with this blog. Allen is the Managing Director at the New York office of Landor Assosiates, one of the most respected branding firms and one that is heavily involved in airline branding globally. Landor has led brand strategy at heavyweights of the industry like Singapore Airlines, Jet Airways, Austrian Airlines, Delta Airlines and Japan Airlines. Allen is also the author of the recently published book, BrandDigital, which details how companies should leverage the latest in Web 2.0 to build their brands.
“The digital airline brand is all about execution”
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“The execution has to be spectacular – online and offline,” Allen explained, when asked what is the key to building successful airline brand in today’s hyper-connected world. Allen believes that the internet acts as a magnifying glass for all business operations and achieving transparency is essential. “If you don’t reveal it, someone else will”, he added. He aptly mentioned SeatGuru.com as …