"[Working with SimpliFlying] has expanded our minds, opened our eyes and showed us what to do in concrete, practical, and tangible terms. We see the benefits not only to ourselves but to our members as well." - 
"SimpliFlying has a great balance - providing strategic insights and directions while maintaining a down-to-earth attitude in guiding LAN in strategy implementation. Justifying our investment to senior management was not difficult." - 
"The SimpliFlying MasterClass was a combination of trends and insights from the industry, as well as tailor-made topics designed to help Lufthansa progress to the next level of customer engagement. By having every management level participate, Lufthansa achieved great results in regards to 'social status' and loyalty, which was one of the key topics." - 
"At Estonian Air, we always look for partners who can bring innovation and good ideas, with the ability to execute. With Simpliflying, we get exactly that." - 
Try before you fly
Once a surfer is in a particular cabin, he or she can test out the different conveniences in the cabin with the click of a mouse – and these include common activities like working on a laptop and going to sleep. When doing the latter, the seats recline fully and cabin lights are dimmed. One can also walk around the plane and explore different cabins. When that’s done, one can step into the flight simulator and choose to experience landing at one of the many international airports Cathay Pacific flies to – including New York JFK and Hong Kong. As if that’s not enough, surfers can even enter a competition to win business class tickets to Hong Kong to try out their real flight simulator. How sweet is that?
Pre-flight experience as a brand differentiator
A number of airlines offer beautiful visuals and descriptions of their cabins on their websites, but none get even close to the experience Cathay Pacific has put together. Trying out their cabins online is not only fun, but engaging too. The flight simulator is also very unique, as it’s difficult to make out whether the pilots are photo-realistic 3D models, or if they are for real. This is a very cost effective way to allow masses of prospective customers to experience the product before they buy it and have fun while doing it. The best part is that there is nothing “salesy” about the whole process. This is brand awareness building in the purest form.
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Shashank Nigam
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