Dear Readers,
As you might be aware, I’ll be in Abu Dhabi this week, as an invited speaker and panel moderator at the Aviation Outlook Middle East 2009. I wanted to give you a sneak preview of my keynote presentation on how airlines can use social media to enhance their brand. If you recall, I’ve written a number of articles on the topic on SimpliFlying and conducted a webinar in January too. My presentation is derived from that, and is included below. I’d love to have your feedback and comments on it.
