LCC 2.0: How low cost airlines can use social media to engage their customers

I agree with AirObserver about LCCs' srtategy
They just don't care about passengers because "caring" costs, and they cut costs by all means
All over the web, passengers of low-cost carriers testify how bad were their inflight experiences
LCCs are ok for some specific kind of passengers (young, students, no luggage...), but are terrible for families, disabled... (many luggages, need assistance...)
Facts are here, so I wonder how social interactions could change anything?
Cheers,

in a way it's true, but then, when you look at Ryanair's strategy, they really are at the opposite. Because Ryanair's customers just care about low fares and focus on that only when booking, it seems like they don't need that.
Do you think that it could be a sustainable strategy ?

a very interresting topic about social net working and low cost carrer. but do you really think that social networking could be compatible wit the low cost model strategy ?

@airobserver: I'm a strong believer that social media has the potential to aid LCCs' marketing efforts. And that's because it's much more cost efficient, and flexible, than traditional media. And LCCs need both of those, especially in these times. The success JetBlue (720,000+ Twitter followers) and Southwest have had on this medium just goes to show how well this can work for LCCs. Don't you think so?