"[Working with SimpliFlying] has expanded our minds, opened our eyes and showed us what to do in concrete, practical, and tangible terms. We see the benefits not only to ourselves but to our members as well." - 
"SimpliFlying has a great balance - providing strategic insights and directions while maintaining a down-to-earth attitude in guiding LAN in strategy implementation. Justifying our investment to senior management was not difficult." - 
"The SimpliFlying MasterClass was a combination of trends and insights from the industry, as well as tailor-made topics designed to help Lufthansa progress to the next level of customer engagement. By having every management level participate, Lufthansa achieved great results in regards to 'social status' and loyalty, which was one of the key topics." - 
"At Estonian Air, we always look for partners who can bring innovation and good ideas, with the ability to execute. With Simpliflying, we get exactly that." - 
It gives me great pleasure to announce that Donald Schenk, the President & CEO of Airline Capital Associates in New York, and Patrick Murphy, the Chairman, Aviation Group at Performance Consultants International and the former Chairman of RyanAir, have joined SimpliFlying’s Board of Advisors. It’s an honor to have them on-board our fast-growing team as Advisors.
As part of the Board of Advisors, Don and Patrick will be mentoring the SimpliFlying team on business strategy and share their wisdom about the nuances of the industry, given their combined experience of almost 100 years!
About Donald Schenk
Mr. Schenk founded ACA in 1989 after leaving Bankers Trust where he was a Managing Director in the Corporate Finance Department. At ACA he developed a large practice advising aerospace companies on market trends and financial services companies on due diligence reviews of both airlines and aerospace companies. In addition to his consulting practice, Mr. Schenk’s financial advice has been used by numerous airlines and aerospace companies. Internationally, his financial advice has been focused on the emerging markets. Mr. Schenk has also developed an extensive practice in corporate restructuring and aviation-related expert witness work.
Mr. Schenk’s expertise in aviation and aerospace matters has been recognized by such groups as the Batelle Center for High Speed Commercial Transport, the National Transportation Review Board, the Air Force Procurement Command, and the National Defense Transportation Association.
Learn more about Don and ACA Associates here
About Patrick Murphy
Patrick Murphy is Chairman of the Aviation Group at Performance Consultants International, a major provider of advisory, coaching and mentoring services to many industries around the world.
Patrick has over thirty years experience in the airline industry. For the past five years he has been a consultant and advisor to a number of airlines specialising in transformation, becoming low cost, establishing frequent flyer programmes and managing ancillary revenues. He was on assignment to the International Air Transport Association (IATA) for the previous five years where in addition to advising member airlines he was responsible for the acquisition of a number of publications outsourced by Member airlines; establishing e-commerce in IATA; overseeing all business planning activities; establishing project management systems and controls; and transforming the Tariffs function within IATA.
Prior to this Patrick was Director and Chairman of various air transport sector companies including Ryanair, Aer Turas, Datalex Communications, and Allied Management Systems. As Chairman of Ryanair in its formative years he was responsible for its transformation from a traditional full-service regional airline into the low-cost airline that it is today.
Learn more about Patrick Murphy here.
Please join me in welcoming Don and Patrick to the team.
Keep flying, SimpliFlying,
Shashank
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Shashank Nigam
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