Virgin America smartly combines Twitter and social media with email marketing

Posted on August 3, 2009, 12:02 am, by Shashank Nigam Comments Comments

A picture speaks a thousand words, so I’ll share with you the screen shot of an email by Virgin America that was posted by a blogger last week. Three words to describe this marketing effort – appropriate, effective and spreadable.

Don’t you think?

Filed under: Brand Xpectation Tagged:
  • Oussama Salah
    WOW, so elgantly simple, relevant and appropriate. Kudos to Virgin America.
  • Great idea.

    Shashank, will you be tracking results? Do an interview with someone in VA a few months from now?
  • vietnamsunrisetravel
    I agree!
  • Lale Eralp
    Thanks. I like the idea, and will make use of it some time in my web businesses marketing efforts.
  • frittatun
    Very good email marketing indeed. However, I have one problem with it (and generally with emails from the larger Virgin Group): why on earth is it not possible to subscribe to their emails unless you are a frequent flyer? What VA should do straight away is put a nice "sign up" box onto their home page, and watch their database and twitter followers growing and with them the bookings and revenue.
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