Airlines go on a crowdsourcing binge – co-creating their brands with travelers
On SimpliFlying, we’ve spoken about AirTran’s EveryFlight.com, and more recently about Cathay Pacific’s Art of the Dessert contest, among others. What we see is a trend that shows airlines adopting the technique of brand co-creation, often using social media. Which simply involves the community’s inputs in coming up with new initiatives and rejuvinating current ones.
Here are nine airlines doing it right. Quite inspiring actually!
So, what do you think about these airlines’ efforts? Serious social business, or hot air? Do you know other examples? Let’s discuss in comments, and over on Twitter