On SimpliFlying, we’ve spoken about AirTran’s EveryFlight.com, and more recently about Cathay Pacific’s Art of the Dessert contest, among others. What we see is a trend that shows airlines adopting the technique of brand co-creation, often using social media. Which simply involves the community’s inputs in coming up with new initiatives and rejuvinating current ones.
Here are nine airlines doing it right. Quite inspiring actually!
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So, what do you think about these airlines’ efforts? Serious social business, or hot air? Do you know other examples? Let’s discuss in comments, and over on Twitter
