Consulting / MasterClasses / Speaking / Partners / Products

Simpliflying is changing the way airlines do business. We help airlines engage customers better and boost profitability. With over 25 airlines and airports, across 5 continents, we know what works.

case studies

Consulting

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Our strategy consulting expertise lies in helping our clients develop strategies that are keenly attuned to the new dynamics of engaging today’s Connected Traveler profitably. We’ve helped our clients develop innovative ways – including a couple of World’s Firsts – to drive business objectives.

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MasterClasses

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SimpliFlying MasterClasses are training modules tailored to your needs. Whether you’re a beginner or an advanced practitioner looking to drive specific business goals, we offer hands-on, case-study intensive courses that your airline or airport will find indispensable.

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Speaking

Our consultants are globally sought-after for delivering keynotes and appearing on panels that help the aviation industry understand and embrace the new dynamics fueling an evolutionary genre of marketing, service, and influence.

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Partners

From scalable social customer service solutions, to advanced analytics software that helps you monitor your social presence while benchmarking yourself against competition, we partner with the best in the industry.

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Products

Apart from partnering with great solution-providers, SimpliFlying offers its proprietary ROI Dashboards for airlines to measure the success of their social campaigns as well as Benchmarking Reports in partnership with airlinetrends.com.

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Testimonials

Our Clients

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I’ve just returned from the Asia-Pacific region, where the use of dedicated budget airline terminals is becoming the dominant format of new air terminals in the region. They have been put in place to support low cost carrier (LCC) growth. This format is certainly not new, as LCC air terminals are in such places as London Luton, Berlin Tegel and Frankfurt-Hahn. These European cities are intent on attracting the new wave of budget conscious travelers. The key point of this airport transformation is that airports are adjusting to the new economic realities and building dedicated ‘budget’ terminals to support new air services.

Singapore’s Changi Airport ‘budget’ terminal is an example. Changi has adapted in response to the needs of the LCC airlines for lower operating costs, and converted the two separate warehouse buildings. In speaking with the staff, they said that the airport was definitely aware of the trend and felt that the budget terminal was the way to participate in the growth of this sector of the market.

The budget terminal is reached through a free bus shuttle that connects the Changi’s Terminal 2 with the Budget Terminal. The bus pick-up point is adjacent to the rail link to the city. The check-in hall, although spartan, is large and well suited to handle large volumes of travelers. There is a limited selection of airside services, but includes food & beverage outlets. It’s interesting to note that before immigration, there is a bag weight- station, where any over-weight bags (7kg limit) can be assessed the required fee (SGD$18).

Once through immigration, there is a good selection of duty free goods and many food and beverage services. The product selection is clearly geared to the specific budget conscious traveler. There is limited seating capacity and the walk to the gate area resulted in little if any seating. Of course, no covered walkways to the planes either. But if you’re budget focused, this gets you to your destination, in my case Kuala Lumpur’s low-cost terminal.

In a mirror image of the operation of Changi’s budget terminal, Kuala Lumpur operates their dedicated low-cost terminal (LCCT), separate from KLIA’s main terminal. The LCCT terminal is very busy and is seems to have a buzz of its own, with AirAsia travelers queued almost everywhere. The terminal is the headquarters for Asia-Pacific’s fastest growing airline, AirAsia. KLIA is currently in the process of building a new LCCT, named KLIA2, that will upgrade capacity for even more budget travelers.

What strikes me, and of course thousands of other travelers, is this airport transformation reflects the new economic realities and the increasing demand for low cost travel. Airlines have responded to this need. And to be fair, airports are adapting their business models to accommodate both airlines and budget travelers. Airports are transforming themselves by building dedicated ‘budget’ terminals to support the growth of new air services.

Future growth trends will be driven by the low cost airlines that have opened up many regional airports, leading to competition between airports and the need for airports to be competitive in their fees. Airports recognize that they must adopt new approaches in order to actively support this growth of air travel and be competitive.

Robert Cook

Robert Cook

Robert Cook leads the Airports practice at SimpliFlying, based out of Toronto. He is the co-Founder and Managing Director of AirGate Solutions. He has over 20 years experience in the aviation industry, in which he was actively involved in new business development, consultancy and ancillary revenue activities. Over the past 30 years, Robert has held key senior roles with global organizations such as GE, Westinghouse, AT&T, Northrop Grumman, SITA and British Telecom. He founded and currently serves as Chairman of Blackstone Gates, a consultancy, focused on business transformation and customer-centered strategies with projects ranging from customer experience management, revenue generation initiatives, ancillary airline revenues and airport retail.

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