Malaysia’s Firefly uses iPod Touch to collect feedback about the brand in-flight!

Forget iPads, Malaysian regional airline Firefly (we’ve interviewed the Marketing Director) is using the huble iPod touch to collect feedback from passengers, while they’re in the air! Yeah, you got it right, in-flight. Now that’s stricking the iron when it’s hot.

Last week, I flew Singapore-KL on Firefly (first time on an ATR) and just before landing 3-4 passengers were given the iPods, enclosed in a plastic case, with a note from the MD of the airline, asking for feedback. I guess I looked keen, hence was handed one of those devices.

I went on to answer about twenty questions, on the iPhone app, and didn’t feel the pinch because we were landing soon an I had nothing to do anyway!

I felt this was a simple, yet effective way to solicit feedback. What do you think?

Shashank Nigam

Shashank Nigam

Shashank Nigam is the CEO of SimpliFlying and a globally sought-after consultant, speaker and thought-leader on airline branding and customer engagement strategy. He is also the youngest winner of the Global Brand Leadership Award and has addressed senior aviation executives globally, from Chile to Canada and from Sydney to San Francisco.Shashank's perspectives have found their way into major media outlets, including CNN Travel, CNBC, MSNBC, Bloomberg UTV, Mashable and in leading publications like Airline Business, ATW, Aviation Week, and others.Shashank studied Information Systems Management and Business Management at Singapore Management University and Carnegie Mellon University. Hailing from India, he splits his time between Singapore and Vancouver, among other cities.
Shashank Nigam
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Showing 3 comments
  • Guest
    Reply

    the title says ipod shuffle but the actual device is a ipod touch?

  • LienDTK
    Reply

    Oh nice, thanks for share!

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