Malaysia’s Firefly uses iPod Touch to collect feedback about the brand in-flight!
Forget iPads, Malaysian regional airline Firefly (we’ve interviewed the Marketing Director) is using the huble iPod touch to collect feedback from passengers, while they’re in the air! Yeah, you got it right, in-flight. Now that’s stricking the iron when it’s hot.
Last week, I flew Singapore-KL on Firefly (first time on an ATR) and just before landing 3-4 passengers were given the iPods, enclosed in a plastic case, with a note from the MD of the airline, asking for feedback. I guess I looked keen, hence was handed one of those devices.
I went on to answer about twenty questions, on the iPhone app, and didn’t feel the pinch because we were landing soon an I had nothing to do anyway!
I felt this was a simple, yet effective way to solicit feedback. What do you think?