SimpliFlying and Airline Business launch social media conference for airlines and airports [Plus: how you can win two passes]

Update: airBaltic has kindly agreed to fly in the winners of this contest to London for FREE, from anywhere on their network! All you have to do is fulfill the conditions below, and follow airBaltic on Twitter.

Social media is increasingly becoming a tool of strategic competitive advantage for airlines. Delta Airlines now sells tickets on Facebook. Virgin America uses Twitter to launch new routes and save on marketing. And airBaltic [Disclosure: SimpliFlying Client] probably has a bigger presence online than in the real world. So how can other airlines learn from the likes of these successful airlines to build their own social media strategies? We have the answer.

Airline Business and Flight Global, in association with SimpliFlying, are delighted to be launching the first social media conference dedicated to aviation and all things airline related. The conference will take place on 1st October 2010 in Central London and you can now Register here. The conference will also be featuring the 1st ever SimpliFlying-Airline Business Awards for Excellence in Social Media – and you can start by nominating your airline for the SimpliFlying Heroes award, to be considered.

The distinguished speakers list includes Raúl Rodríguez, general manager for Europe, Pluna and CEO, Freespirit; renowned social media expert Paula Berg (of Southwest Airlines fame), SAS eCommerce manager ancillary services Christian Kamhaug, airBaltic Chief Commercial Officer Tero Taskila, Google UK industry manager, Travel, Nathan Bucholz, and many more. Moreover, the industry-favorite, Mary Kirby of the Runway Girl fame will be the Chairperson for the conference.

Once again, I’d like to personally invite you to join us in what will be an exceptional day of sharing and learning in London. You can register for the conference here.

How to win a two tickets to the conference?

As always, we have a treat for our loyal readers. We’re giving away two tickets to the conference and here’s how you can win them:

  1. Follow us on Twitter (@simpliflying) or subscribe to our RSS feed.
  2. Tell us on Twitter or in comments below, what’s the one question you’d like answered at the conference. Do make sure to use the hashtag #SMairlines, or mention @simpliflying, so that we can keep a track of the entries
  3. The winner will be selected by a lucky draw on September 10, 2010
  4. The more questions you post/tweet, the more chances you have to win!

Good luck with the contest. Winners will fly in free to London from any of airBaltic’s destinations. And I look forward to meeting some of you in London on 1st October.

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Shashank Nigam

Shashank Nigam

Shashank Nigam is the CEO of SimpliFlying and a globally sought-after consultant, speaker and thought-leader on airline branding and customer engagement strategy. He is also the youngest winner of the Global Brand Leadership Award and has addressed senior aviation executives globally, from Chile to Canada and from Sydney to San Francisco.Shashank's perspectives have found their way into major media outlets, including CNN Travel, CNBC, MSNBC, Bloomberg UTV, Mashable and in leading publications like Airline Business, ATW, Aviation Week, and others.Shashank studied Information Systems Management and Business Management at Singapore Management University and Carnegie Mellon University. Hailing from India, he splits his time between Singapore and Vancouver, among other cities.
Shashank Nigam
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Showing 37 comments
  • Ef Rodriguez
    Reply

    Given that Justin Bieber is the most divisive force in airline management, how will the aviation industry change to accommodate him?

  • Ef Rodriguez
    Reply

    Flight attendant fashion has come a long way. Isn't it about time they wore monocles?

  • Ef Rodriguez
    Reply

    Suitcases on wheels – why don't people use their blinkers?

  • Ef Rodriguez
    Reply

    Airport security is stringent in all the right places. However, when I make plane noises whilst passing through the metal detector, I'm always asked to “Step over here, sir.”

    What gives?

  • Ef Rodriguez
    Reply

    Don't you think it's time for heated armrests?

    Or large, fluorescent dragon wings that are affixed to the side of the aircraft with glue. It'd be SO rad!

  • Ef Rodriguez
    Reply

    Would you agree that pilots need to defend their trademarks? By which I mean, would you agree that pilots need to forcibly revoke people's aviator sunglasses privileges?

    Those things are plain obnoxious on people!

  • Ef Rodriguez
    Reply

    If the pillows provided on a flight smell kinda weird, to the point where they make you a little sick – can we call them illows?

  • Ef Rodriguez
    Reply

    Is it cool if I share my Pop Tarts with my fellow passengers? More accurately, is it cool if I ask a fellow passenger for a bite of their Pop Tart?

  • Denis Matrov
    Reply

    Is social media just an euphemism for cheap media? What unique benefits can customers gain from marketing through web2.0 channels in comparison to more traditional ones? #SMairlines

  • Jolanta
    Reply

    Why passangers often don't get the most up to date info about flight delays?

  • Jolanta
    Reply

    Why passangers often don't get the most up to date info about flight delays?

  • Vin2basketball
    Reply

    does this extend to codeshare destinations

    • Shashank Nigam
      Reply

      Nope, only from airBaltic's own destinations… they will fly you in free 🙂

  • Jvorus
    Reply

    #SMairlines @simpliflying With the new advancements in technology and the airlines evolution into social media, why is there still a delay of prudent and pertinent information to the flying public about things that are going with flights, airport statuses, and flight information to those who are traveling? Wouldn't new technology assist in solving that problem?

  • Ef Rodriguez
    Reply

    When will pilots start announcing their Twitter handles at the beginning of each flight? Access to their tweets will fill me with quiet confidence, which can only improve my flight experience.

  • Ef Rodriguez
    Reply

    What conditioner does Paula Berg use? Her curls are enviable and disarmingly beauteous.

    (I suppose this is not related to aviation directly, but it's something that the public is dying to know.)

  • Ef Rodriguez
    Reply

    Fans of Frontier Airlines often identify its bevy of animal mascots as one of the most friendly aspects of the brand. Would the panelists recommend a similar approach for other airlines, perhaps with an “Under the Sea” theme?

    While I'm on the topic, is anyone else really excited for Sharktopus?

  • Ef Rodriguez
    Reply

    What are the odds of a major airline affixing a massive, blinking red bulb to the nose of its aircraft during December as a solemn homage to Rudolph the Red-Nosed Reindeer?

  • Yogesh Pagar
    Reply

    Great going !!!
    With best of wishes, as always.

    Yogesh Pagar

  • Ef Rodriguez
    Reply

    Do you think it's a good idea for shampoo lobbyists to acquire their own fleet of aircraft and name it Shiny Hairlines?

  • Ef Rodriguez
    Reply

    As a society, what would we have to do to encourage more singalongs in the cabin during flights? While I freely admit that my singing voice is far from Aiken-esque, I would hazard that the sound of voices raised in song would alleviate any mid-flight tension and contribute to an overall feeling of contentment and well-being. Thoughts?

  • Ef Rodriguez
    Reply

    My luggage-on-wheels thingy makes waaaay too much noise. I think it's because the wheels are made of hard plastic and not rubber, which would cushion the impact and reduce the noise. Do you know of a way to remedy this without buying a new luggage-on-wheels thingy? I'm kinda thrifty.

  • Ef Rodriguez
    Reply

    Why have I never been invited into the cockpit? I want to see how comfy the pilots' seats are. I bet they're comfy. Like sitting in pudding.

  • Ef Rodriguez
    Reply

    What happens to planes when they die? Do they continue on to another… plane of existence?

    Bwaaaahaha!

    (This particular question is being submitted to satisfy the levity quotient that must exist at every conference.)

  • Ef Rodriguez
    Reply

    Remember that episode of The Twilight Zone where William Shatner was on an airplane, and he saw that crazy monster on the wing but no one believed him?

    Would the panelists please re-enact the scene described above?

  • Ef Rodriguez
    Reply

    Are more or fewer people traveling light? By which I mean, how often do people just fill their suitcases with goose feathers?

  • Ef Rodriguez
    Reply

    Esteemed panelists, don't you think it's time for a third entry in the Teen Wolf series of movies?

    Perhaps Teen Wolf 3 could take place on an aircraft of some sort? I'm just spitballin' here, folks.

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