After 12,000 votes in just over a week were received, the top 3 most voted airlines made their presentations to the panel of judges before the winners were decided, for the inaugural SimpliFlying Awards in Social Media Excellence for airlines.
These presentations were made at the SimpliFlying-Airline Business ‘Social media for the aviation industry‘ conference held in London on Oct 1, 2010. You can view all the Live activity from the conference here.
Categories and winners
- Best Social Media Campaign - Lufthansa’s “innovative” MySkyStatus
- Best Use of Social Media for Crisis Management - SAS Scandinavian Airlines - for communication during the #ashcloud chaos
- Best Use of Social Media to drive Revenue - Malaysia Airlines’ 72 Hours Merdeka promotion
- Simplyflying Hero of the Year - Aurelie Valtat, Eurocontrol’s online communications manager for her social media management of the ashcloud chaos to the aviation industry
View more presentations from Shashank Nigam
Moments from the conference
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Congratulations once again to all the winners, and thanks to the attendees and organizers for their participation. If you weren’t able to join us this year, there’s surely the next time!
Special thanks to John Norris for contributing some of the photos above
Shashank Nigam
CEO at SimpliFlying
Shashank Nigam is the CEO of SimpliFlying and a globally sought-after consultant, speaker and thought-leader on airline branding and customer engagement strategy. He is also the youngest winner of the Global Brand Leadership Award and has addressed senior aviation executives globally, from Chile to Canada and from Sydney to San Francisco.
Shashank's perspectives have found their way into major media outlets, including CNN Travel, CNBC, MSNBC, Bloomberg UTV, Mashable and in leading publications like Airline Business, ATW, Aviation Week, and others.
Shashank studied Information Systems Management and Business Management at Singapore Management University and Carnegie Mellon University. Hailing from India, he splits his time between Singapore and Vancouver, among other cities.
Latest posts by Shashank Nigam (see all)
- [Presentation] How the connected traveller will help airlines drive ancillary revenues and real-time customer service #ATIS2013 - June 19, 2013
- [Presentation] How travel marketing is changing in Asia with the rise of social and mobile #tdsasia - May 28, 2013
- Want your new route to make headlines? Bring Richard Branson on-board, like AirAsia X did in Perth! - May 14, 2013





"[Working with SimpliFlying] has expanded our minds, opened our eyes and showed us what to do in concrete, practical, and tangible terms. We see the benefits not only to ourselves but to our members as well." -
"SimpliFlying has a great balance - providing strategic insights and directions while maintaining a down-to-earth attitude in guiding LAN in strategy implementation. Justifying our investment to senior management was not difficult." -
"The SimpliFlying MasterClass was a combination of trends and insights from the industry, as well as tailor-made topics designed to help Lufthansa progress to the next level of customer engagement. By having every management level participate, Lufthansa achieved great results in regards to 'social status' and loyalty, which was one of the key topics." -
"At Estonian Air, we always look for partners who can bring innovation and good ideas, with the ability to execute. With Simpliflying, we get exactly that." - 



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