Simpliflying in The Media: FinanceAsia, Flightglobal, Aircraft Interiors Expo Magazine

Back from the future

19 May’10 || Aircraft Interiors Expo Magazine
What would air travel be like tomorrow, if airlines start using the latest social media tools today? asks Simpliflying.com chief executive Shashank Nigam… read more

Jetstar and Tiger battle for Southeast Asian skies

19 May’10 || FinanceAsia
…“Differentiation in Asian markets is key, because prices are almost always the same (for the low-cost carriers) on most routes, unless they have a monopoly,” said Shashank Nigam, an airline marketing and branding strategist and chief executive of airline blog Simpliflying. “Ultimately, brand differentiation matters. And, if the ticket prices only differ by $10, then I’d have a preference for the brand I have fond memories of.” … read more

Interiors: Back from the future

19 May’10 || Flightglobal
What would air travel be like tomorrow, if airlines start using the latest social media tools today? asks Simpliflying.com chief executive Shashank Nigam… read more

 

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SimpliFlying

SimpliFlying is the leading consulting firm that specialises in aviation marketing and innovation. We are one of the largest in the world, having worked with over 80 airlines and airports globally. Headquartered in Singapore, we also have presences in Canada, Spain and the UK. What we offer – consulting, training and reports – is derived from insights derived while working deeply within the industry. We intensively research trends, question assumptions and apply them to the realities of the aviation industry. Our growing list of clients includes American Airlines, Cebu Pacific, Turkish Airlines, LATAM Airlines, Airbus, Boeing, Bombardier and Toronto Pearson Airport. If you're keen to tap our expertise, email us at helpmesoar@simpliflying.com
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