A number of facts are immediately clear from this report:
- Airlines are using Twitter more than ever before. The number of tweets increased by 39% from March 2011 to June 2011. That’s a rather impressive jump!
- However, most of the tweets are being sent out by a small number of the airlines on Twitter. To be precise, 26 airlines account for 80% of the tweets.
- Delta Airlines is the breakaway champion in terms of receiving tweets addressed to them. They received almost twice as many tweets as the airline with the second-highest inbound tweets.
- Airlines are listening to travellers more than ever. They follow almost 600,000 people on Twitter as compared to the nearly 7 million people following airline Twitter accounts.
- Airlines receive almost 6x as many tweets as they send out. Why do you think is there such a disparity? Are airline having difficulty managing their resources or do most inbound tweets not merit a response (eg irrelevant rants, indirect conversations etc)?
For more insights, check out the infographic below and let us know what you thought about it. Is there something you agree with? Disagree? Are there any figures that you’d like to see in next month’s infographic? Tweet us @simpliflying and let us know. You can also view our previous Monthly Reports for April ’11 here and May ’11 here.
Latest posts by Shubhodeep Pal (see all)
- The Evil Face of Social Media Marketing: 3 Lessons on How to Respond to Airline Crises for Content Managers - July 25, 2014
- [Free Report + Video] The State of Airline Marketing 2014: 7 New Trends with accompanying Case Studies - July 17, 2014
- Which were the best airline marketing campaigns in June 2014? Find out in our Airline Marketing Benchmark Report - July 15, 2014