Hello Rockstar!

Congratulations. You’re now one step closer to being hired as SimpliFlying’s Community Engagement Associate. Based on your highly creative “cover letter” submission, we have decided to give you the following task to accomplish. Only the Top 3 performers from this round will proceed to the final stages, which is the interview with the team and another one with one of our Board of Advisors.

We are hoping to finalize this position in the next two weeks, and have one of you start full-time latest by mid-November.

The Context – social loyalty

We recently published an infographic on the future of loyalty: https://simpliflying.com/blog/infographic-the-future-of-loyalty-program-will-be-powered-by-social-media/
And also a slide deck on the same: https://simpliflying.com/blog/presentation-why-the-future-of-loyalty-programs-will-be-social-media-based/
Last week, helped roll-out for Estonian Air, the World’s first social loyalty program: http://estonian-air.ee/en/service/news/press-releases/estonian-air-makes-history-in-loyalty-marketing/ (this will be announced on SimpliFlying next week)
As Community Engagement Associate, one of your roles would be to get the world of aviation and loyalty to know about it!
To give you an idea, our previous infographic on airline resources clocked over 300,000+ impressions.

The Task

In the next 6 days (by 23 Oct 2011), your aim is to get the maximum possible number of impressions for the infographic, slide deck or the Estonian Air story (or all three combined – depending on how you weave it all together)
Online and offline both impressions both count – so if you were to get the Sydney Herald to publish it and Huff Post, that perfect.
You need to tell us how you tracked “impressions” from other bloggers/tweeters/sites/newspapers etc – Measurement it key (like you may have used compete.com or a newspaper readership numbers)
The number of impressions received from any Loyalty-related mediums (like Loylogic newsletter) and airline-related mediums (like article on RunwayGirl or Airline Business) will be weighted twice as much as any other impressions (like on Huff Post)
Sample scenario: Let’s say if you managed to get a post on Mashable (reach 50,000), an article on Airline Business (reach 25,000*2) and another in The Atlantic (reach 75,000) – the total impressions would be 175,000. Simple?

Next Steps

If you’re up for this task, email us (imadeit@simpliflying.com) a 1 page summary of how you plan to execute this, measure results, key influencers you’d target and your estimated # of impressions from your efforts
We will give you a SimpliFlying email address within 12 hours of receiving your email and you can start reaching out with your pitches
This will ensure we can eliminate any duplicates and reach-outs to people we might have already contacted
The ONLY rule: You cannot spend any money. No Adwords. No FB Ads. No LinkedAds. No full-page ads in your local newspaper! No bribing! =p
And off you go!

If you have any questions, let us know at imadeit@simpliflying.com . We’ll post the answers relevant to everyone on this blog post, as well as a leader board between the different Rockstars aspiring for this position. So do check back often!

Your Questions, answered

Q: What counts as an impression?

Q: Could you please define a bit more what counts as an impression. For example, if a newspaper publishes an article about the content of the infographic or an article about the Estonian air story do the impressions of that article count? Or do they need to publish the actual infographic or at least link back to simplifying?

A: Yes, the number of readers for the newspaper counts. They should either publish the actual infographic or link back to SimpliFlying or mention the study/Estonian Air in detail to count towards impressions.

Q: Also if we use linkedin as a medium and for example publish the infographic on a group do you count all the members of the group as “impressions” or do they actually need to click on it?

A: All those people who interacted/commented/clicked on the link will count as impression, not all members of the Group. We recommend using bit.ly for tracking clicks.

Q: I was also wondering if impressions counts only in English or if anything goes?

Any language, anywhere in the world is fine 🙂

Q: When you say we will get a SimpliFlying email ID, does that mean we can approach the media as a representative of the company?

A: Yes

Q: Is it ok to use our personal social media accounts to spread the news?

A: Yes

Q: Could you advise on the best way we can measure impressions effectively? Although bit.ly tracks clicks, is there a tool to track retweets, comments, likes, +1’s or such? Apart from physically going back and counting them that is 😛

A: Alexa.com for site hits or Compete.com. Tweetreach.com, twaaperkeeper.com, FB insights and many more…

Q. If someone retweets, shares, ‘passes on’ the Infographic, Presentation or Article, would the number of clicks/comments/likes on their post, count as impressions? Again, anyway to track that other than the obvious?

A: Yes. Be creative about your measurements. We want to see resourcefulness 🙂

Q: If say the Infographic get’s into the print media or online media (without spending any money). Can the number of subscribers to that newspaper/magazine count as the impressions?

A: Yes.

Q: Can we get, say the Estonian Air article to be highlighted on a radio channel during a particular show (sourcing it to SimpliFlying.com)? If so, can the ratings of that show be used as the impressions?

Yes.

Q: Which outlets have already published the infographic?