Everybody agrees that social media is here to stay. Most airlines by now have an active social media presence – Facebook pages, Twitter accounts and even check-in locations for location-based apps. While it is rather simple to set up such accounts, it takes considerable effort to actually get in fans and followers and start conversations that are meaningful and benefit both the airline as well as the customers. Moreover, while some airlines have more than 1 million fans on Facebook, some have around 10,000.

So how are airlines managing their social media presence? What plans do they have for managing their teams in the future? How large or small are these teams? Do greater follower numbers imply greater effort? Find out the answer to all these questions and more in our exclusive infographic, which has been produced after we got in touch with over 25 airlines around the world and compiled the responses in the graphical format. Special thanks to our good friends over at EezeerDataLab for providing data about the number of tweets in their monthly Twitter reports.

This infographic will also be coupled with a videographic and a slide deck with more detailed analysis about our study.

UPDATE: This infographic was published on Mashable this morning. View the Mashable post here.

(Click to see larger image)

Do let us know what you think about this infographic. Does it resonate with you? Is it contrary to expectations? Would you like some other stats covered?

Do speak up! We’re listening! Leave a comment below or tweet us @simpliflying.


Shubhodeep Pal

Shubhodeep Pal

Vice President, Products & Operations at SimpliFlying
Shubhodeep Pal is the Vice President of Products and Operations at SimpliFlying and has been leading Product Development, Marketing and Business Development since December 2010 from the headquarters in Singapore. His writings have appeared extensively on SimpliFlying as well as revered industry outlets such as Tnooz, Airlinetrends and Loyalty360. He has considerable experience working in the social media sphere, having also conducted a workshop at the Ministry of Home Affairs, Singapore. He has written an introductory e-book for social media newbies and has previously interned at the Economist Intelligence Unit (EIU) as well. His wide range of interests include startups, programming, economics, geopolitics, film-direction/criticism and literature. His first collection of poems, Interruptions was released in 2009. He can be reached at shubhodeep@simpliflying.com.
Shubhodeep Pal
Shubhodeep Pal

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