If an image speaks louder than words, a moving image absolutely screams! In the last few years, especially with the growth of social media and video-sharing sites such as YouTube, videos have grown as a medium of customer engagement.

Videos are perfect for attracting and emotionally involving customers as you’ll see from this case-pack we’ve prepared. Some of these are specially created ad/social media campaigns while a few are impromptu videos taken of happenings in the air. All of them have one thing in common: they’re hugely engaging.

While it is difficult to predict how or why a particular video gains popularity over others, there are certain commonalities in all the videos included in this case-pack. So, if you’re an airline looking to create a video that engages customers, you might want to keep the following pointers in mind:

  1. Keep the video short. Attention spans, as well as time, are limited.
  2. Be innovative and disruptive. Guerrilla marketing campaigns often get a lot of eyeballs. eg. the magician act by KLM to promote the Economy Comfort product.
  3. Say something that passengers care about or relate to. eg. Air New Zealand offering transparent fares
  4. Being funny or entertaining is always a plus since it provides repeat watch value. eg.the rapping flight attendant on Southwest
  5. Emotionally appealing to customers is another way of gaining attention. eg. American Airlines thanking servicemen.

So without further ado, here’s our case-pack of the Top 10 Viral Videos by Airlines. And since there obviously have been many more than just 10 great videos by airlines, we’ve included 5 bonus videos (that almost made our Top 10) for your viewing pleasure.

You can also view our previous Top 10 case-packs here.

Top 10 Viral Videos by Airlines

 

What did you think of this case-pack? Did we make the perfect Top 10 list? Left out some deserving candidate? Let us know in the comments or tweet us @simpliflying.




Shubhodeep Pal

Shubhodeep Pal

Vice President, Products & Operations at SimpliFlying
Shubhodeep Pal is the Vice President, Products and Operations at SimpliFlying. He has been leading Research, Product Development, Marketing and Business Development since December 2010 from the headquarters in Singapore. He has spoken at airline conferences and delivered training workshops for senior aviation executives. He has also appeared on television interviews and been quoted in publications such as the Wall Street Journal. His writings have appeared extensively on SimpliFlying and respected industry outlets such as Airlinetrends, Tnooz, Airport World, Low Cost and Regional Airline Business Magazine and Loyalty360. In a previous role, he also conducted a workshop on social media at the Ministry of Home Affairs, Singapore. He speaks three languages fluently, and is also a published poet and amateur film critic. He can be reached at shubhodeep@simpliflying.com.
Shubhodeep Pal
Shubhodeep Pal

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