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Simpliflying is changing the way airlines do business. We help airlines engage customers better and boost profitability. With over 25 airlines and airports, across 5 continents, we know what works.

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Our strategy consulting expertise lies in helping our clients develop strategies that are keenly attuned to the new dynamics of engaging today’s Connected Traveler profitably. We’ve helped our clients develop innovative ways – including a couple of World’s Firsts – to drive business objectives.

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SimpliFlying MasterClasses are training modules tailored to your needs. Whether you’re a beginner or an advanced practitioner looking to drive specific business goals, we offer hands-on, case-study intensive courses that your airline or airport will find indispensable.

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Our consultants are globally sought-after for delivering keynotes and appearing on panels that help the aviation industry understand and embrace the new dynamics fueling an evolutionary genre of marketing, service, and influence.

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From scalable social customer service solutions, to advanced analytics software that helps you monitor your social presence while benchmarking yourself against competition, we partner with the best in the industry.

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Apart from partnering with great solution-providers, SimpliFlying offers its proprietary ROI Dashboards for airlines to measure the success of their social campaigns as well as Benchmarking Reports in partnership with airlinetrends.com.

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Testimonials

IATA "[Working with SimpliFlying] has expanded our minds, opened our eyes and showed us what to do in concrete, practical, and tangible terms. We see the benefits not only to ourselves but to our members as well." - Maurizio Anichini, Head of Training, IATA
LAN Airlines"SimpliFlying has a great balance - providing strategic insights and directions while maintaining a down-to-earth attitude in guiding LAN in strategy implementation. Justifying our investment to senior management was not difficult." - Karen Bates, Global Online Marketing, LAN Airlines
Lufthansa"The SimpliFlying MasterClass was a combination of trends and insights from the industry, as well as tailor-made topics designed to help Lufthansa progress to the next level of customer engagement. By having every management level participate, Lufthansa achieved great results in regards to 'social status' and loyalty, which was one of the key topics." - Nicola Lange, Director Marketing & Customer Relations, The Americas, Lufthansa
Estonian Air"At Estonian Air, we always look for partners who can bring innovation and good ideas, with the ability to execute. With Simpliflying, we get exactly that." - Tero Taskila, CEO, Estonian Air

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18 '11 Jul

The Top 10 Viral Videos by Airlines (plus bonus videos)

by // July 18, 2011 // 3 responses
If an image speaks louder than words, a moving image absolutely screams! In the last few years, especially with the growth of social media and video-sharing sites such as YouTube, videos have grown as a medium of customer engagement.

Videos are perfect for attracting and emotionally involving customers as you’ll see from this case-pack we’ve prepared. Some of these are specially created ad/social media campaigns while a few are impromptu videos taken of happenings in the air. All of them have one thing in common: they’re hugely engaging.

While it is difficult to predict how or why a particular video gains popularity over others, there are certain commonalities in all the videos included in this case-pack. So, if you’re an airline looking to create a video that engages customers, you might want to keep the following pointers in mind:

  1. Keep the video short. Attention spans, as well as time, are limited.
  2. Be innovative and disruptive. Guerrilla marketing campaigns often get a lot of eyeballs. eg. the magician act by KLM to promote the Economy Comfort product.
  3. Say something that passengers care about or relate to. eg. Air New Zealand offering transparent fares
  4. Being funny or entertaining is always a plus since it provides repeat watch value. eg.the rapping flight attendant on Southwest
  5. Emotionally appealing to customers is another way of gaining attention. eg. American Airlines thanking servicemen.

So without further ado, here’s our case-pack of the Top 10 Viral Videos by Airlines. And since there obviously have been many more than just 10 great videos by airlines, we’ve included 5 bonus videos (that almost made our Top 10) for your viewing pleasure.

You can also view our previous Top 10 case-packs here.

Top 10 Viral Videos by Airlines

 

What did you think of this case-pack? Did we make the perfect Top 10 list? Left out some deserving candidate? Let us know in the comments or tweet us @simpliflying.




Shubhodeep Pal

Shubhodeep Pal

Head of Operations and Innnovation at SimpliFlying
Shubhodeep Pal is the Head of Operations and Innovation at SimpliFlying and has been leading Product Development, Marketing and Business Development since December 2010 from the headquarters in Singapore. His writings have appeared extensively on SimpliFlying as well as revered industry outlets such as Tnooz, Airlinetrends and Loyalty360. He has considerable experience working in the social media sphere, having also conducted a workshop at the Ministry of Home Affairs, Singapore. He has written an introductory e-book for social media newbies and has previously interned at the Economist Intelligence Unit (EIU) as well. His wide range of interests include startups, programming, economics, geopolitics, film-direction/criticism and literature. His first collection of poems, Interruptions was released in 2009. He can be reached at shubhodeep@simpliflying.com.
Shubhodeep Pal
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