[Infographic] The first-ever insights into how airlines are using Google Plus
The new kid on the social block
In the world of social media Google Plus is currently the youngest and least understood (albeit, fast rising in popularity) kid on the block. Over its relatively short life it has earned its fair share of both lovers and haters, generating an interesting debate on what it will become when it grows up, and whether it is worth investing in it.
When Google Plus was finally opened to businesses with the launch of its business pages there was a rush from companies all over the world to get a G+ page, but as our CEO Shashank Nigam warned in an article about the potential pitfalls for airlines using Google Plus, few of these companies seemed to have a clear idea of what to do with this new platform.
Let’s get some hard data
To get some clarity and hard data SimpliFlying did what it does best: walk the talk! We got ourselves a brand page on Google Plus and sent one of our team-members on a data-finding mission. While signs of progress on this particular social network is admittedly slow, after a week of relentless searching, we have come up with the first ever snapshot of the airline industry on Google Plus.
The main finding were:
- There are now 70 airlines with brand pages on G+.
- The vast majority of the pages are in English – about 78.5%. But on average, pages in Spanish are “liked” more often.
- The airline with the highest number of “likes” (known as “+1″s) was Mexican low cost carrier Volaris with almost 3000, double that of the second most popular page.
- The most common type of content on G+ pages is brand-related.
Download a larger version of this infographic here.
What are your thoughts about how airlines should use Google Plus? Where do you see Google Plus headed? Tell us in the comments below or tweet us @simpliflying. Or, better still, join us on Google Plus.