"[Working with SimpliFlying] has expanded our minds, opened our eyes and showed us what to do in concrete, practical, and tangible terms. We see the benefits not only to ourselves but to our members as well." - 
"SimpliFlying has a great balance - providing strategic insights and directions while maintaining a down-to-earth attitude in guiding LAN in strategy implementation. Justifying our investment to senior management was not difficult." - 
"The SimpliFlying MasterClass was a combination of trends and insights from the industry, as well as tailor-made topics designed to help Lufthansa progress to the next level of customer engagement. By having every management level participate, Lufthansa achieved great results in regards to 'social status' and loyalty, which was one of the key topics." - 
"At Estonian Air, we always look for partners who can bring innovation and good ideas, with the ability to execute. With Simpliflying, we get exactly that." - 
Although planes are a fundamental part of the aviation industry, only a tiny percentage of the millions of passengers they carry are able to tell the difference between the different types. This is because, as we explained in an earlier article, the main reason why people travel is to get to the destination and the plane is just a mean of transport, not an attraction.
That said, in cases where passengers can choose between one or more competing airlines, the aircraft used by the airline and its comfort can become an crucial element in the ticket purchase decision. For this reason, when an airline decides to invests in new aircraft, it is of paramount importance to ensure that the advantages of the new plane are amply communicated to the public.
In this Top 10, we’ll have a look at the best social media initiatives by airlines to showcase their brand new aircraft and raise awareness of their features.
Marco Serusi
Engagement Executive at SimpliFlying
Marco is an Engagement Executive at SimpliFlying. He’s Italian, but has lived in several countries since he was 18, earning an Air Transport degree in the UK, a pilot license in Florida and an MBA in Spain. He now lives in Valencia, Spain where he previously worked as a Marketing Director.
You can talk to him in Italian, English or Spanish. You can also tweet him at @simplimarco, e-mail him at marco@simpliflying.com.
Latest posts by Marco Serusi (see all)
- Airbus A350 First Flight on social media – an analysis of #A350FirstFlight - June 14, 2013
- [Presentation] The emerging retail experience in the age of the connected traveler - June 9, 2013
- From Dog-Wear to Branded Hotels: Top 10 Co-Branding & Ancillary Revenues Initiatives by Airlines - May 29, 2013
