Top 10 Plane Launches that have effectively used Social Media
Although planes are a fundamental part of the aviation industry, only a tiny percentage of the millions of passengers they carry are able to tell the difference between the different types.  This is because, as we explained in an earlier article, the main reason why people travel is to get to the destination and the plane is just a mean of transport, not an attraction.

That said, in cases where passengers can choose between one or more competing airlines, the aircraft used by the airline and its comfort can become an crucial element in the ticket purchase decision. For this reason, when an airline decides to invests in new aircraft, it is of paramount importance to ensure that the advantages of the new plane are amply communicated to the public. 

In this Top 10, we’ll have a look at the best social media initiatives by airlines to showcase their brand new aircraft and raise awareness of their features. 

Marco Serusi

Marco Serusi

Marketing Consultant at SimpliFlying
Marco is a Marketing Consultant at SimpliFlying and is based in Valencia, Spain. He is a subject matter expert and consultant on social media practice in aviation. He has contributed extensively to thought-leadership in this space as well as held training workshops for senior aviation executives on behalf of SimpliFlying. He advises clients globally on aviation marketing strategy. He’s Italian, but has lived in several countries since he was 18, earning an Air Transport degree in the UK, a pilot license in Florida and an MBA in Spain. He now lives in Valencia, Spain where he previously worked as a Marketing Director.

You can talk to him in Italian, English or Spanish. You can also tweet him at @simplimarco, e-mail him at
Marco Serusi
Marco Serusi

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