Beyond the traditional element
Most airlines and airports have traditionally regarded this phase as “the” point of contact between them and their customers. As a result, a lot of attention has been given to designing better user experiences trough interior design, crowd management, and employee-training techniques. It is important, however, to stress that while the “traditional” personal experience represents the bulk of the user experience in this stage, mobile and social technologies are increasingly in demand and do have the potential to significantly enhance the experience.
In this Top 10, we take a look at the best ways in which airlines have attempted to engage today’s increasingly connected and socially-savvy travelers during this phase of travel. We hope you’ll enjoy it :
Featured Image: Courtesy KLM
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- [Presentation] How the Connected Traveller is Changing the Airline Business — SITA Europe Aviation ICT Forum 2013 - October 22, 2013