Beyond the traditional element
Most airlines and airports have traditionally regarded this phase as “the” point of contact between them and their customers. As a result, a lot of attention has been given to designing better user experiences trough interior design, crowd management, and employee-training techniques. It is important, however, to stress that while the “traditional” personal experience represents the bulk of the user experience in this stage, mobile and social technologies are increasingly in demand and do have the potential to significantly enhance the experience.
In this Top 10, we take a look at the best ways in which airlines have attempted to engage today’s increasingly connected and socially-savvy travelers during this phase of travel. We hope you’ll enjoy it :
Featured Image: Courtesy KLM
Latest posts by Marco Serusi (see all)
- What’s Common Between Social Media Content Strategy and TV? Featuring: A Spanish Airline that Really Knows its Stuff - August 20, 2014
- Top 10 Airlines Generating Brand Goodwill on Social Media - November 27, 2013
- “So what exactly do you do again?” Marco Serusi looks back at 2 years with SimpliFlying - November 14, 2013