"[Working with SimpliFlying] has expanded our minds, opened our eyes and showed us what to do in concrete, practical, and tangible terms. We see the benefits not only to ourselves but to our members as well." - 
"SimpliFlying has a great balance - providing strategic insights and directions while maintaining a down-to-earth attitude in guiding LAN in strategy implementation. Justifying our investment to senior management was not difficult." - 
"The SimpliFlying MasterClass was a combination of trends and insights from the industry, as well as tailor-made topics designed to help Lufthansa progress to the next level of customer engagement. By having every management level participate, Lufthansa achieved great results in regards to 'social status' and loyalty, which was one of the key topics." - 
"At Estonian Air, we always look for partners who can bring innovation and good ideas, with the ability to execute. With Simpliflying, we get exactly that." - 
Working with their agency, McCann, Turkish Airlines has also added a little gamification on top of it by turning it to a London scavenger hunt. When you find and scan the QR Code, you automatically “check-in” to that flag via the mobile site. To win a ticket to one of Turkish Airlines’ 200 destinations, all you have to do is be the one with most check-ins. Those familiar with location based tools like Foursquare would find this a breeze.
Of course, the underlying aim here is to co-relate the number of diverse countries represented at the Olympics to Turkish Airlines’ own diverse destinations. Even if a person doesn’t win a ticket, at least he or she knows Turkish Airlines flights to the particular destination on the bar code.
SimpliSlick, given how much budget key Olympic sponsors are spending to get attention!
In the mobile site , you can see the closest bus shelters, learn your check-in data and general stats. The video below shows the QR code in action at a bus stop in London.
Shashank Nigam
Latest posts by Shashank Nigam (see all)
- [Presentation] How travel marketing is changing in Asia with the rise of social and mobile #tdsasia - May 28, 2013
- Want your new route to make headlines? Bring Richard Branson on-board, like AirAsia X did in Perth! - May 14, 2013
- Influencer marketing comes of age in aviation – American Airlines Klout and Eindhoven Airport Facebook VIP in focus - May 9, 2013
