[eBook] Crisis Management for Airports and Airlines, in the age of the Connected Traveler

What all crises share in common: they catch brands unaware 

It’s often said that an airline or airport can never be fully prepared to deal with a crisis. When SimpliFlying advises its clients, we advocate for learning from others and being mentally prepared to ascertain similar crises – especially in this age of social media where information and opinion spread more rapidly than ever before, for better or for worse.

14 Case Studies of airline and airport crises, with SimpliFlying’s Expert Recommendations

To help airlines and airports recognize the risks and opportunities offered by the new playing field, SimpliFlying is publishing “Crisis Management, in the age of the Connected Traveler“. This ebook takes a look at five different types of real-world crises, namely 1) Accidents and Incidents 2) Terrorism and Sabotages 3) Natural Disasters 4) IT Failures and 5) PR Disasters. 

Throughout the 14 case studies presented in this e-book, we take a look at how the public reacts to each situation, what is to be expected, followed by recommendations on how such situations should be handled. Case studies include: 

  • Qantas ‘Flight 32’
  • Warsaw Airport ‘LOT flight 16’
  • Vueling ‘Flight 8366’ 2010
  • European Ash-Cloud
  • Akron-Canton Airport Flooding
  • Virgin America ‘A troublesome switch’
  • Delta ‘Military Luggage’ 

‘Crisis Management, in the age of the Connected Traveler” will be a very useful resource for airline and airport executives on the know-how for dealing with crises. We hope you enjoy the eBook! Click any of the images below to download. 

For more information, please feel free to email us at letstalk@simpliflying.com.

Marco Serusi

Marco Serusi

Marketing Consultant at SimpliFlying
Marco is a Marketing Consultant at SimpliFlying and is based in Valencia, Spain. He is a subject matter expert and consultant on social media practice in aviation. He has contributed extensively to thought-leadership in this space as well as held training workshops for senior aviation executives on behalf of SimpliFlying. He advises clients globally on aviation marketing strategy. He’s Italian, but has lived in several countries since he was 18, earning an Air Transport degree in the UK, a pilot license in Florida and an MBA in Spain. He now lives in Valencia, Spain where he previously worked as a Marketing Director.

You can talk to him in Italian, English or Spanish. You can also tweet him at @simplimarco, e-mail him at marco@simpliflying.com.
Marco Serusi
Marco Serusi

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