[SimpliClient] BalticMiles wins Global Innovation in Technology Award at Loyalty 2013

Last night, BalticMiles, the multi-partner loyalty program associated with airBaltic, and a SimpliFlying Client, was awarded the Global Innovation in Technology Award at Loyalty 2013 for its BalticMiles Brainstorm initiative. This loyalty program was the world’s first to have a membership tier that is crowdsourced from ideas received on social media via the Facebook app Brainstorm. [push h=”14″]

If you missed the winning presentation delivered by Annika Davidsone, Marketing Director at BalticMiles, we have embedded the slides here for you.

 

A soaring partnership between BalticMiles and SimpliFlying

SimpliFlying was first engaged to help BalticMiles modernise its loyalty program by leveraging on social media. BalticMiles sought to boost confidence of its multipartner loyalty program from both frequent and non-frequent flyers. [push h=”14″]

[push h=”14″]Through case studies of airline loyalty programs around the world, we helped our client become acquainted with the latest innovations in this space, and facilitated internal brainstorm sessions for ideas that would effectively leverage BalticMiles’ advantage as a small program to achieve big feats.[push h=”14″]

The BalticMiles Brainstorm program was conceptualized under the guidance of SimpliFlying, and actualized on Facebook in June 2012 through a world-class application developed by Napkin labs.[push h=”14″]

 

The feat is BalticMiles’, and the glory is ours to have worked with such an amazing client

By the end of the campaign, BalticMiles Brainstorm saw over 420 new ideas and 6,000 comments – with BalticMiles announcing its first fan-inspired project three months after the campaign. A rewards project that guaranteed bonus points to all loyalty members who visited 5 merchant partners within a period of time, this crowdsourced fan-idea helped to raise awareness of BalticMiles’ merchant partners and also encourage shopping across the network. [push h=”14″]

We extend our heartiest congratulations to BalticMiles on winning the Global Innovation in Technology Award at Loyalty 2013. [push h=”14″]

If your airline is looking to explore ‘social’ loyalty programs to effectively engage the Connected Travelers of today, please contact us at letstalk@simpliflying.com. [push h=”14″]

A comprehensive case-study of our consulting work with BalticMiles can be downloaded here: [push h=”14″]

 

Li Guen

Li Guen

Head of Communications and Marketing at SimpliFlying
Li Guen heads the communications and marketing functions at SimpliFlying where she drives corporate branding efforts and industry research initiatives. Prior to this, Li Guen was at Weber Shandwick working with clients including Rolls-Royce, Changi Airport Group and P&G. In her free time, Li Guen likes trekking mountains in Asia. You can tweet her at @SimpliGuen or email her at guen@simpliflying.com.
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