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The real test of aviation marketing and communications is in how the airlines and airports respond in times of crises. This month, Helsinki Airport and JetBlue, SimpliFlying Award for Best Airport on Social Media and SimpliFlying Hero in 2012 respectively, were picked out as stalwarts in engaging the modern connected travelers of today.
On the airport front, SimpliFlying has also been recently announced a training alliance with ACI to provide its global airport members leading social marketing training. 3- 5 day masterclasses, 50 case studies and over 10 social media tools…
Below is a list of articles that SimpliFlying had been featured in this April. We hope you will enjoy reading them!
Airport World || 19 April 2013
Steven Thompson discovers that communicating with customers is key for Helsinki Airport as it aims to enhance its facilities and increase its appeal…And it is not only the Quality Hunters initiative which proves Helsinki is on the ball when it comes to online communication with its passengers – the airport also won SimpliFlying’s Best Airport on Social Media in 2012… Read more!
Top Social Media Engagement Lessons From JetBlue, Fab.com, Kirkland’s & Zappos
Business 2 Community || 17 April 2013
After hearing a lot about crisis communications case studies via social media for companies such as HMV and Burger King, I started thinking that there must be other cases out there of how companies got into some social media pitfalls and then used these lessons to improve their companies… JetBlue won first place in the consumer-decided Simpliflying Heroes, demonstrating the power of social media in turning potential disasters into PR wins… Read more!
Low Cost & Regional Airline Business || April Issue
Billboards are no longer enough to attract well-connected travellers. Social media and the internet have moved the goalposts – and airlines need to be far more savvy, writes Shubhodeep Pal, head of operations and innovation at consulting firm SimpliFlying… Read more!
News Announcement: SimpliFlying to Provide ACI World Members…
Network Africa || 12 April 2013
Provide three-day and five-day MasterClass to ACI’s airport members; Share over 50 real-world digital marketing case studies and over ten social media tools; Train airports in the development of strategic roadmaps and key performance indicators for both the aeronautical and non-aeronautical sides of the airport business… Read more!
SimpliFlying to Provide Social Media MasterClass for ACI Members
Airport World || 9 April 2013
SimpliFlying is set to provide ACI members with social media training.
The official ACI training provider will provide its three-day and five-day MasterClass titled Airport Marketing 2.0 to help airports leverage social media to achieve meaningful goals… Read more!
Jo Brothers – SimpliFlying Hero for March 2013
The Flying Social Network || 5 April 2012
The SimpliFlying award was “For being the driving force behind Air New Zealand’s quirky brand, Jo Brothers is the SimpliFlying Hero for March 2013″. A few words from Jo – “I am very happy to have received an award from SimpliFlying. I have an amazing team and colleagues who make all of this possible, so thanks to everyone in Air New Zealand Marketing around the world and in my team; Nick McCabe and Hayden Ricketts. Thank you.”… Read more!
SimpliFlying Hero for March 2013
Jo Brothers || 4 April 2013
I am very happy to have received an award from SimpliFlying “For being the driving force behind Air New Zealand’s quirky brand, Jo Brothers is the SimpliFlying Hero for March 2013″. Thank you… Read more!
If you would like to interview SimpliFlying or involve us in your next article, please feel free to contact us at media@simpliflying.com