Top 10 Airline YouTube Videos: Airline Marketing Wakes up to the Power of Viral Videos

In today’s online arena, those brands that come up with a creative and compelling ‘traditional’ commercial — more common today in the form of airline YouTube videos — will be rewarded for their creativity as their work will spread very fast around the world. The biggest development, however, has been the revival of the traditionally boring airline safety video. As airlines are thinking outside the box to create flight safety videos that passengers, and those safely on the ground, actually enjoy viewing, some of the videos have become commercials in their own right. [push h=”14″]

Weaving a brand identity around videos

Started as a way to get the attention of flyers on-board, most notably Air New Zealand has developed a reputation for its unusual safety videos. For Air New Zealand the unconventional videos are about much more than checking off a box on safety regulations: they have become part of the airline’s identity, doubling as marketing tools and raising awareness of the carrier around the globe. In this case-pack we will see another unique video by Air New Zealand. [push h=”14″]

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Other ways to get passengers’ attention have been to show behind-the-scenes action e.g Delta; to restate a brand identity and invoke long-lasting associations, for example using Singapore Airlines’ Singapore Girl; using celebrities to get across a brand message e.g. Turkish Airlines; invoking curiosity e.g. KLM or simply by being funny and memorable e.g. WestJet.

We hope you enjoy our case-pack on the best airline YouTube videos from around the world.[push h=”16″]

 

Marco Serusi

Marco Serusi

Senior Consultant at SimpliFlying
Marco Serusi is SimpliFlying's director of consulting and has worked on major client projects with the likes of LATAM Airlines, London Heathrow and Airbus He has also delivered training in digital aviation strategy for hundreds of executives globally and spoken at several aviation conferences worldwide. He is well known for his cutting-edge research into crisis communications and social media trends. Serusi started his career in aviation after graduating in Air Transport and completing his Masters with a specialization in marketing. He is Italian who also speaks Spanish and English fluently and has lived in several countries including the UK, USA, Italy and Spain. He has been with SimpliFlying for over 6 years. You can talk to him in Italian, English or Spanish. You can also tweet him at @simplimarco, e-mail him at marco@simpliflying.com.
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Showing 2 comments
  • John Hurt
    Reply

    Wow, 105 million is a lot of views! Seems like Turkish Airlines chose a very effective marketing strategy.

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