Weaving a brand identity around videos
Started as a way to get the attention of flyers on-board, most notably Air New Zealand has developed a reputation for its unusual safety videos. For Air New Zealand the unconventional videos are about much more than checking off a box on safety regulations: they have become part of the airline’s identity, doubling as marketing tools and raising awareness of the carrier around the globe. In this case-pack we will see another unique video by Air New Zealand.
Other ways to get passengers’ attention have been to show behind-the-scenes action e.g Delta; to restate a brand identity and invoke long-lasting associations, for example using Singapore Airlines’ Singapore Girl; using celebrities to get across a brand message e.g. Turkish Airlines; invoking curiosity e.g. KLM or simply by being funny and memorable e.g. WestJet.
We hope you enjoy our case-pack on the best airline YouTube videos from around the world.
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