Blog 
Aside from sharing some of our takes on recent news in March, SimpliFlying continues to advocate for airlines to engage today’s connected travellers. It is important that airlines do not forget to bring it all back to the organisational business objectives.
Below is where SimpliFlying has shared our take on aviation issues in media outlets around the world this March.
INDUSTRY NEWS
Theories Behind Missing Flight 370 Fuel Web Chatter
Wall Street Journal | 19 March 2014
There’s “a lot of chatter that goes on between pilots,” Shashank Nigam, chief executive of Singapore-based aviation marketing strategy firm SimpliFlying, told The Wall Street Journal. “One reality of social media is that word spreads like wildfire, whether it’s true or not.” Read more
Travel concerns following MH370
Channel News Asia 11 March 2014
Discussing Malaysia Airlines MH370 on BBC Newsday
BBC News | 18 March 2014
AIRPORT MARKETING NEWS
Airport Marketing Exchange: Spotlight on Gatwick's Rebrand
Airport World Magazine | Feb/ Mar 2014 Issue
In the case of Gatwick, how do you see social media helping the airport to gain competitive advantage over neighbouring airports – or even competing European or global airports? Read more
AIRLINE MARKETING NEWS
Why Online Video Matters for Airline Marketing
Skift | 21 March 2014
“Your engagement with a can of Coke is ten minutes at most, but when you fly, you are immersed in an airline’s brand for two to 24 hours. This means that with online video there is a lot of opportunity to engage the passengers before during and after travel. Airlines have to be at every touch point when it comes to online video to show their brand’s values and even sell ancillary services." Read more
Social Awareness
Airline Business | March 2014
“Ensure that you have a solid focus on a key business goal, whether it be revenue or customer service." - Shashank Nigam. Read more
Socially Acceptable
Airline Business | March 2014
"Social media is no longer a marketing afterthought, but should be integral to an airline’s business." - Shashank Nigam. Read more
TFWA announces Asia/Pacific workshop programme
DFNIonline.com | 20 March 2014
Aviation marketing consultancy Simpliflying vice-president Shubhodeep Pal will look at how mobile connectivity will transform the way customers behave, and how stakeholders can capitalise within the travel chain. Read more
'The Moodies' digital, mobile and social media award winners named
Moodie Report | 27 March 2014
The winners of 'The Moodies', airport digital, mobile and social media awards have been announced today… the Judging Panel was made up of Mighty Media Group Pty Ltd Chief Enabling Officer Stephenie Rodriguez, SimpliFlying CEO Shashank Nigam, The Moodie Report Executive Director - Business Development & Innovation Matt Willey and The Moodie Report Founder and Chairman Martin Moo. Read more
TFWA reveals workshop line-up for Asia Pacific conference in May
Moodie Report | 14 March 2013
Jorge Rodriguez, Director of brand development consultant Brand Alliance, will share exclusive research on ‘Generation Y’ shoppers, said TFWA. Shubhodeep Pal, Vice President of aviation marketing consultancy Simpliflying, will explore how mobile connectivity will transform the way customers behave, and how stakeholders can take advantage within the travel chain. Read more
If you would like to interview SimpliFlying or involve us in your next article, please feel free to contact us at media@simpliflying.com