Jet Airways’ pilots mass sick-leave make the once glorious Indian airline brand look confused

If you’re in the airline industry, you must have heard about the misery of Jet Airways in the last few days. Half their pilots went on a “mass sick-leave”, causing almost 200 flights to be canceled per day, inconveniencing over 20,000 passengers resulting in absolute mayhem at the major airports, most of which tend to be chaotic on a good day.

Not very long ago, everyone was swooning over the re-birth of the romance of travel and airlines in India leading the pack. Business week had good words to say about Jet Airways, and even here on SimpliFlying, I did interviews with senior Jet executives.

Unfortunately, after two years of heavy losses, the brand was already tattering. A few months back, there was the employee sacking saga, and now, the mass sick-leave by the pilots is ruining the brand image built by the founder with great care over time. Sad but true.

And nowhere was this paradox more evident than on the front page of a leading Indian daily’s website. See it for yourself.

jetAirways

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Shashank Nigam

Shashank Nigam

Shashank Nigam is a globally sought-after consultant, speaker and thought leader on airline branding and customer engagement strategy. He is the Founder and CEO of SimpliFlying, one of the world’s largest aviation marketing firms working with over 85 aviation clients in the last ten years. Nigam is also the youngest winner of the Global Brand Leadership Award and has addressed senior executives globally, from Chile to China. Nigam’s impassioned and honest perspectives on airline marketing have found their way to over 100 leading media outlets, including the BBC, CNBC, Reuters and Bloomberg, and into leading publications such as The Wall Street Journal and the New York Times. He writes a dedicated monthly column in Flight’s Airline Business, challenging the typical assumptions about airline marketing. His new book on airline marketing, SOAR, is an Amazon bestseller that’s shaking up the industry and inspiring other industries to learn from the best airlines. Born in India, raised in Singapore, he now lives with his wife and two young daughters in Toronto.
Shashank Nigam
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  • saurabhpandey
    Reply

    How can Jet Airways use digital and social media to improve it's reputation and connect with customers better? Read at http://www.atomthought.oom

  • saurabhpandey
    Reply

    How can Jet Airways use digital and social media to improve it's reputation and connect with customers better? Read at http://www.atomthought.oom

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