The Air New Zealand brand bares all – CEO and staff go nude in latest TV advertisement
This is what I call daring branding! Air New Zealand has just come up with an advertisement that features the airline CEO and staff appear in nothing but body paint. The point they’re trying make is that “they’ve got nothing to hide” with their all-in prices, as opposed to budget carriers. The fares Air New Zealand advertises include baggage allowance and refreshments. In an age of rising ala-carte styled pricing, this is indeed refreshing.
A brand pushing the envelope
Air New Zealand has a history of fearless innovation – be it the introduction of an in-flight conceirge at a time when other airlines were cutting service levels, or now this advertisement, which is bound to catch people’s attention. And with all the buzz such videos create on social media these days, there’s a very high chance of this going viral too! Who would mind that? Probably just Air New Zealand’s competitors.
The carrier says that the aim is to differentiate Air New Zealand from competitors “who levy additional charges if a passenger wants to simply check a bag or have a drink”.
And what better way to do this than to simply, bare all. Enjoy the advertisement below and the “making-of” video. Sure looks very cold down under to be shooting that advertisement!
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