Cebu Pacific creates a safety demonstration to rival the rapping flight attendant at Southwest!

Lots of you must be familiar with the rapping flight attendant at Southwest Airlines – who gave a brand new twist to the decades old safety demonstration. Then we had the safety video at Air New Zealand where flight attendants wore nothing but body-paint.

Now, from the Philippines come the Cebu Pacific flight attendants dancing on Lady Gaga’s music during the safety demo. This video has received over 5million views just over the weekend, and certainly gets the passengers in the groove for the flight.

For the unaware, Cebu Pacific has a history of being quirky – like the crew performing magic tricks if the plane sits on the tarmac for too long. So yes, the dance video has gone viral, and I think it’s also well deserved – as it epitomizes the swanky brand. Great job, Cebu Pacific!

Enjoy the video! (click here if you can’t see it below)

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Shashank Nigam

Shashank Nigam

Shashank Nigam is a globally sought-after consultant, speaker and thought leader on airline branding and customer engagement strategy. He is the Founder and CEO of SimpliFlying, one of the world’s largest aviation marketing firms working with over 85 aviation clients in the last ten years. Nigam is also the youngest winner of the Global Brand Leadership Award and has addressed senior executives globally, from Chile to China. Nigam’s impassioned and honest perspectives on airline marketing have found their way to over 100 leading media outlets, including the BBC, CNBC, Reuters and Bloomberg, and into leading publications such as The Wall Street Journal and the New York Times. He writes a dedicated monthly column in Flight’s Airline Business, challenging the typical assumptions about airline marketing. His new book on airline marketing, SOAR, is an Amazon bestseller that’s shaking up the industry and inspiring other industries to learn from the best airlines. Born in India, raised in Singapore, he now lives with his wife and two young daughters in Toronto.
Shashank Nigam
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Showing 9 comments
  • conduce
    Reply

    Thanks for bringing to my attention – I like it very much in, oh so many ways…
    🙂
    Chauvanism aside, I think Cebu Pacific have done something very clever here, and to class this as cool or quirky is missing the real trick they have pulled. They have taken something that is boring, mundane, yet safety critical and made it interesting, appealing and attractive to their customers – whilst still maintaining, and in fact enhancing operationaly safety. Congratulations Cebu.

    • Shashank Nigam
      Reply

      Glad you enjoyed it! I'd give them a shot next time I'm flying to the

      Philippines!

  • Sumit Roy
    Reply

    Great idea. I bet this is getting passengers to choose this airline whenever they have an option.

  • Martin J Cowling
    Reply

    NB Cebu Pacific has been banned from Europe and US airspace for sloppy maintenance practices so you may need the demos!

    I blogged about some comments I have on safety demonstrations and included three of the safety demos you mention in the five most fun around….the other two are Thomson Airways and Virgin America (I also posted both the make and female versions of Cebu Pacific). Encouraging people to vote for what they think is the best!

    http://mjtravlife.blogspot.com/2010/11/bare-essentials-of-safety-from-air-new.html

  • Emma
    Reply

    I would prefer to see my flight attendants in their professional way of doing the flight demos. Safety is a serious matter and if I want to see dancers, I’ll go to a bar where this kind of show makes more sense.

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