Turkish Airlines taps on London Olympics fever through QR codes

The Olympic fever is gripping sports fans the world over. Tapping on the trend of real-world engagement through social media, which we highlighted in our recent webinar, Turkish Airlines has transformed national flags into QR codes and then placed them on digital bus shelters all over London to engage Olympic fans.

Working with their agency, McCann, Turkish Airlines has also added a little gamification on top of it by turning it to a London scavenger hunt. When you find and scan the QR Code, you automatically “check-in” to that flag via the mobile site.  To win a ticket to one of Turkish Airlines’ 200 destinations, all you have to do is be the one with most check-ins. Those familiar with location based tools like Foursquare would find this a breeze.

Of course, the underlying aim here is to co-relate the number of diverse countries represented at the Olympics to Turkish Airlines’ own diverse destinations. Even if a person doesn’t win a ticket, at least he or she knows Turkish Airlines flights to the particular destination on the bar code.

SimpliSlick, given how much budget key Olympic sponsors are spending to get attention!

In the mobile site , you can see the closest bus shelters, learn your check-in data and general stats. The video below shows the QR code in action at a bus stop in London.


Shashank Nigam

Shashank Nigam

Shashank Nigam is a globally sought-after consultant, speaker and thought leader on airline branding and customer engagement strategy. He is the Founder and CEO of SimpliFlying, one of the world’s largest aviation marketing firms working with over 85 aviation clients in the last ten years. Nigam is also the youngest winner of the Global Brand Leadership Award and has addressed senior executives globally, from Chile to China. Nigam’s impassioned and honest perspectives on airline marketing have found their way to over 100 leading media outlets, including the BBC, CNBC, Reuters and Bloomberg, and into leading publications such as The Wall Street Journal and the New York Times. He writes a dedicated monthly column in Flight’s Airline Business, challenging the typical assumptions about airline marketing. His new book on airline marketing, SOAR, is an Amazon bestseller that’s shaking up the industry and inspiring other industries to learn from the best airlines. Born in India, raised in Singapore, he now lives with his wife and two young daughters in Toronto.
Shashank Nigam
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