SimpliFlying Launches a Unique Airline Marketing Innovation Lab Dedicated to C-Level Executives

SimpliFlying in partnership with the APEX EXPO, the airline industry’s largest passenger experience event, is thrilled to announce the first SimpliFlying Airline Marketing and Digital Innovation Lab solely dedicated to airline C-level executives. The new edition of the SimpliFlying Labs global series will take place in Boston, USA on September 23.

30+ top airline marketing and digital executives will join the private, invite-only event for a full day of intense peer-to-peer learning and sharing sessions. The core focus of the Boston Lab will be on three topics, namely:

  • The Future of Digital Passenger Experience
  • AI and Chatbots — Integrating Bots with Humans
  • The Future of Airline Ancillaries

“Innovation is at the heart of APEX, so pre-launching EXPO with the SimpliFlying Airline Marketing and Innovation Lab for airline CEOs, CMOs, and CDOs aligns perfectly with our global mission of accelerating airline passenger experience,” stated APEX/IFSA CEO Dr. Joe Leader. “I personally attended a SimpliFlying Lab in Singapore this year and valued the insights created from an interactive executive environment incredibly.”

Throughout the day, lab attendees can expect unprecedented knowledge exchange amongst peers on how to build a remarkable airline marketing strategy that unlocks potential revenue while working to overcome the challenges of delivering an excellent digital passenger experience in what is a notably complex industry. These will be accompanied with experiments, panel discussions, as well as the participation of subject-matter experts and world-renowned speakers.

“The thing I find most valuable about the lab is the opportunity to talk to my counterparts. The things you’re struggling with or trying to figure out, everybody is too,” admits Dennis Owen, GM, Branding and Social Media at Hong Kong Airlines who has attended three SimpliFlying Labs in the past.

For more information on how and why we will run the first CMO/CDO/CEO-only SimpliFlying Lab in Boston, please check out the SimpliFlying Live Show episode 317 below.

WHY we're organizing the world's first CMO/CDO-only Lab for airlines with APEX (Airline Passenger Experience Association). Plus: A lesson from "Think and Grow Rich."#SimpliLive #SimpliLabSeek an invitation today!

Posted by SimpliFlying on Wednesday, July 11, 2018

The Lab in Boston will be the 8th Airline Marketing Innovation Lab with previous labs having been attended by over 120 airline marketing executives in London, Singapore, and Miami.

Application for invitations is open now.

For more information, please visit



SimpliFlying is the leading consulting firm that specialises in aviation marketing and innovation. We are one of the largest in the world, having worked with over 100 aviation brands globally. Our growing list of clients includes American Airlines, Cebu Pacific, Turkish Airlines, LATAM Airlines, Airbus, Boeing, Bombardier and Toronto Pearson Airport. Headquartered in Singapore, we have presences in Canada, Europe and the Far East. Our business includes a consultancy arm, training academy marketers, events and conferences, as well as a content creation division, which among other things produces the world’s only aviation marketing magazine. If you're keen to tap our expertise, email us at
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