Author – Shashank Nigam

Shashank Nigam

Chief Executive Officer, SimpliFlying

Post-pandemic, trust in travel needs to be re-built by planning and investing for a world in which more people can travel with far less impact on the planet.

Engagement

Airline marketers bring on the holiday cheer – jetBlue #flyitforward, Virgin Atlantic’s Little Red Christmas choir, Cathay Pacific Flashmob

December 25, 2013

by Shashank Nigam

Brand X-Factor

WestJet Christmas Miracle surprises travellers with gifts of their choice #westjetchristmas

December 09, 2013

by Shashank Nigam

Advertisement

Kobe vs Messi selfie shootout advertisement by Turkish Airlines goes viral (and 6 ideas to improve it) #kobevsmessi

December 06, 2013

by Shashank Nigam

Advertisement

British Airways’ plane detecting billboards showcase the magic of flying #lookup

November 22, 2013

by Shashank Nigam

Airports

Google Indoor Streetview enables experiential marketing for London Gatwick Airport and Emirates A380

November 08, 2013

by Shashank Nigam

Engagement

Delta and jetBlue promote use of electronics in-flight below 10,000ft with new marketing initiative #below10kfeet

November 06, 2013

by Shashank Nigam

Engagement

Airline safety videos come of age as marketing tools – Virgin America, Delta Air Lines and Air New Zealand leading the pack

November 01, 2013

by Shashank Nigam

Announcements

Announcing the judges for SimpliFlying Awards for Excellence in Social Media 2013 #SFAwards13

September 26, 2013

by Shashank Nigam

Commentary

Thai Airways logo cover-up after Flight TG 679 runway accident in Bangkok — pointless in the Instagram age

September 10, 2013

by Shashank Nigam

Commentary

Three ways airline marketing changed forever after a man spent $1000 on a promoted tweet when British Airways lost his bag

September 04, 2013

by Shashank Nigam
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