Airlines on Twitter Monthly Report for November 2011: increasing engagement but 30 airlines produce over 80% of tweets

Our friends at Eezeer have analysed the Twitter habits of airlines as well as their fans/customers for the month of November and have produced the Monthly Twitter Report in continuation with their monthly coverage and analysis of the dynamic social media landscape for airlines.

At the close of the year, it’s worth pausing to consider how quickly the social landscape has evolved over the past year or so. Airlines have not only embraced Twitter but have also realised that there’s great value in using it to drive specific goals such as revenue, engagement and loyalty. Many innovative initiatives on Twitter have been captured in our Top 10 case-packs as well. It’s worth noting that as of November 2011 there were 198 airlines on Twitter with 90 actively tweeting. This, more than anything else, is a sign of changing times and even greater change to come.

A number of facts are immediately clear from this report:

  1. Even though most airlines have jumped on to the Twitter bandwagon, the majority of the tweets are produced by a minority of airlines. 30 airlines provide more than 83% of tweets sent out by airlines.
  2. Delta Air Lines is still the runaway champion, having been consistently been a Listening and Talking champion (in terms of tweets received and sent). Air Asia and Southwest make a belated, but expected entry to the list. However, American Airlines makes a surprise appearance on the Talking Champions list.
  3. Airlines are definitely using Twitter more intensively with each passing day. Over the past 6 months, the number of outgoing tweets increased by around 38%.
  4. As the weather begins to turn unpredictable, it’s that time of the year again when people feel hassled while flying. This was quite evident as “baggage handling” was a trending topic as the number of tweets related to it  increased by about 28% in the last month.
  5. Over 1.2 million tweets have been exchanged between airlines and their customers on Twitter in the past six months. That’s a heck of a lot!

It’ll certainly be interesting to come back to this report at the end of the next year and see how things have progressed!

For more insights, check out the infographic below and let us know what you thought about it. Is there something ?that resonates with you? Or maybe it doesn’t? Comment or tweet us @simpliflying and let us know. You can view more airline infographics here.



























































































(Click here to download a larger image)

Note: The airlines on Twitter report is produced by eezeerdatalab.

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