Brand X-Factor Archives - Page 6 of 9 - SimpliFlying

Brand eXecution

Three lessons in customer service for airline brands, from Ron Kaufman

June 11, 2009

by Shashank Nigam

Brand eXecution

Malaysia Airlines launches FireFly to Singapore – a community airline brand. Interview with Head of Marketing

June 08, 2009

by Shashank Nigam

Brand Journeys

Is Premium Economy here to stay? A brand review of All Nippon Airlines

May 25, 2009

by Shashank Nigam

Brand X-Factor

The Air New Zealand brand bares all – CEO and staff go nude in latest TV advertisement

May 13, 2009

by Shashank Nigam

Brand eXecution

Richard Branson’s interview about Virgin America goes viral. But why?

May 11, 2009

by Shashank Nigam

Brand X-Factor

Three reasons why JetBlue’s new Terminal 5 at JFK can do wonders for the brand

April 21, 2009

by Shashank Nigam

Brand X-Factor

What can Tony Fernandes of AirAsia teach US airline executives? Servant leadership.

March 20, 2009

by Shashank Nigam

Brand X-Factor

Why do I regret having never flown Southwest? It’s the humor!

March 17, 2009

by Shashank Nigam

Ancillary Revenues

How an intelligent seating system can bring ancillary revenues, and is great for the airline brand

March 11, 2009

by Shashank Nigam

Ancillary Revenues

AirAsia X: a brand with a huge potential, but remember, “you’re only buying the flying”

March 09, 2009

by Shashank Nigam

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