Five and a half secrets for airlines to drive revenue from social media: Keynote presentation from LCC Summit in Al-Ain

So we all know that airlines need to be on social media, and are doing much better than previously. But ultimately, it’s all about making money. Especially so for Low Cost Carriers.

This presentation shares insights on how airlines can really use social media tools like Facebook, blogs and Twitter to drive revenue. This was originally presented as a keynote in Al Ain, UAE on October 13, 2009, at the Low Cost World Middle East Conference.

View more documents from Shashank Nigam.

What do you think? Is social media just about engagement? Is trying to drive revenue from it equivalent to “populating” it? Let’s discuss in the comments or over on Twitter (@simpliflying)

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