The April 2013 Edition of the Airline Marketing Benchmark Report has 15 fresh case-studies from American Airlines, AirAsia, Virgin Atlantic, Air France and more!

Even as you draw yourself out of the heady buzz of April Fools’ initiatives – funny, quirky, bizarre and heart-warming, it’s time once more to bring you the finest airline marketing campaigns for the month gone by. This month’s benchmark report has 15 new case-studies that airline marketers will not want to miss. The Monthly Airline Marketing Benchmark Report helps in keeping abreast of the most innovative airline marketing initiatives across the world. Comprising 15 fresh case-studies each month, this report is produced in partnership with our good friends at This April report is the eighth in the series and if you haven’t subscribed yet, you’ve already missed out on 105 – yes, you read that right – 105 great airline case-studies! (View past issues here.)

What’s in the April Report?

The April Issue features 15 great campaigns from airlines such as All Nippon Airways, Cathay Pacific, British Airways, and more! There are five categories of campaigns in the report, which begins with Campaign of the Month showcasing a number of great initiatives from American Airlines which is taking its new brand very seriously! Further, we feature a number of great campaigns from airlines such as British Airways which went retro with the “Highest 80s Gig in the Sky” along with Southwest’s community engagement project “Adopt a Pilot”. JetBlue went cool with its demo of what Google Glass could accomplish for future travelers, even as Virgin Atlantic hit the streets of Boston to add a splash of the Virgin colour to the city folks.

Apart from these campaigns, you’ll also learn about how Cathay Pacific is leveraging the power of crowdsourcing to connect with people while staying on brand as well as how Air France and Japanese low-cost carrier Peach are creating unique merchandising products.

If you’re already excited, you should go ahead and grab the report right away!

Grab it


The Airline Marketing Benchmarking Reports have proven to be an effective resource for monitoring airline advertising and social media campaign trends. Airlines that consistently seek to differentiate, innovate and find new ways to connect with passengers will find these reports to be an invaluable tool for creative inspiration and benchmarking.

Dan Neville, Regional Director, Airline Marketing, Boeing

“LAN Airlines has found these benchmarking reports very insightful when it comes to staying abreast of the latest marketing innovations. We have been able to use these case studies in our strategy meetings, to ensure we stay ahead of competition as the leading airline in Latin America”

Emiliano Homps Borrajo, Director, International Marketing, LATAM Airlines Group

“SimpliFlying’s monthly benchmark reports are a great resource for Turkish Airline’s marketing strategy. In today’s world, where the flow of information is constant and overwhelming, these reports are designed to serve the most relevant and inspirational case-studies from the global airline sector. They fulfil our needs very well.”

Neşet Dereli, Turkish Airlines Interactive Marketing Manager

About the Report

Jointly produced by SimpliFlying, and industry and consumer trends research agency,, the Airline Marketing Benchmark Report analyses a wide range of airline marketing case studies each month.

The monthly report contains a selection of the 15 most innovative marketing and advertising campaigns launched by airlines around the world and assesses their impact. If you are a numbers person, you’d love our report too!

How will it help you?

This monthly report is indispensable for airline executives, specifically in marketing and communications, who wish to understand how their organizations are performing with respect to competitors and can perform better.

Creative agencies working with airlines (or looking to pitch to airlines) will also find this monthly report useful for staying on top of the latest trends and best practices in airline marketing.

Pricing and Sample Report

  • USD 4950 per year | Annual subscription – 12 issues, starting from the month of order.
  • USD 495 per month | Monthly subscription – Same as above, but charged monthly.
  • USD 550 per report | Single monthly issue – For a one-time purchase
You can download a sample report here.


Click here if you have any questions about the report.

You can also contact Shubhodeep Pal directly at for queries regarding the reports.

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