Why do I regret having never flown Southwest? It’s the humor!

I wrote about value-addition to bring in revenues yesterday. The best value addition to a customer’s brand experience is emotional. And the best value addition brings in revenues in more ways than one – like through sustained customer loyalty. After all, Southwest has been one of the most profitable airlines in the world for a long time.

A reader wrote to me recently that he was disappointed that I’ve never flown Southwest. Well, I am too! They didn’t fly from Boston all the time I lived there.

But why do I regret it? Because I feel I’ve missed out on the fun of flying with Southwest. Here’s what I feel puts Southwest in a class of its own. Just like Singapore Airlines “brings back the romance of travel”, I think Southwest “brings back the fun of travel” (and you can quote me on that!).

Enjoy the candid in-flight videos!

Here’s another…

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