The Bombardier CSeries aircraft has not just pushed the boundaries in passenger comfort, but also possesses some of the best technical capabilities among modern jets. I was lucky enough to be led through an in-depth personal tour at Bombardier HQ in Montreal, by Sam Cherry – a Director at Bombardier who knows the product inside-out. … Read more
Any branding initiative that doesn’t bring in a return-on-effort is not worth doing. Because then it becomes a hindrance. “Oh, I need to upload the photos onto the Facebook album” shouldn’t end up in deferment of important business-driving efforts. But then again, if uploading photos on Facebook is linked to the business objectives itself, then … Read more
Back from the future 19 May’10 || Aircraft Interiors Expo Magazine What would air travel be like tomorrow, if airlines start using the latest social media tools today? asks Simpliflying.com chief executive Shashank Nigam… read more Jetstar and Tiger battle for Southeast Asian skies 19 May’10 || FinanceAsia …“Differentiation in Asian markets is key, because … Read more
AirAsia’s India market entry has recently created waves and lots of discussion about what this means for the future of the industry in India, specifically local airlines. I was interviewed by a leading business newspaper in India on this, and here are excerpts from that interview. How do you think Air Asia permeates a market … Read more
Remember the video I did about the future of flight if airlines adopted the technologies available today to enhance the flight experience? Inspired from that, I wrote an article on FlightGlobal’s ShowDaily at the Hamburg Interiors Show last week, which zoomed in on scenarios assuming airlines would adopt the latest free social media technologies today. … Read more
The Bombardier CSeries aircraft is probably the only thing that both Airbus and Boeing agree about – that it’s a real threat to their hold on the narrow-body jet market. Due to enter service in 2013, the CSeries will be the first new aircraft to be built since the Boeing 787, and will be flown … Read more
We all know what happened when the volcano in Iceland erupted and resulted in utter chaos in the aviation world. We also saw how some airlines and aviation authorities around the world struggled to cope with servicing the customers, while others used the latest social media tools to engage and update them. At SimpliFlying, we … Read more
What will the new United Airlines be like? 11 May’10 || USA Today … “There are two key areas of concern: product delivery and service delivery,” says marketing consultant Shashank Nigam, CEO of SimpliFlying.com. “They are two different things: One has to do with the seats and cabins and how all the amenities are packaged. … Read more
Yesterday, Mary Kirby of the RunwayGirl fame told me on Twitter that our previous discussions on iPad being used as an in-flight entertainment system are being realized rather soon. Around the same time, I received a guest post about the future of personal wireless IFEs in airplanes. And couldn’t help post it here immediately. This … Read more
Last weekend, as United and Continental announced their plans to merge, I was answering a flurry of emails from journalists on quotable quotes about the merger. Some of them made it to leading newspapers like USA Today and FinanceAsia. Thanks to Dan Reed and Ed Russell respectively for the quote. Though, too often, quotes in … Read more
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