Twitter is the latest rage, and companies are flocking to it in hordes. Half of Fortune 100 companies are already on Twitter. Helping put some order to the chaos is Jesse Engle’s CoTweet – a startup that has caught the eye of big Twitter corporate players like Ford and JetBlue. CoTweet helps frontline staff collaborate … Read more
Two small steps to the heart, one big leap to the wallet A little girl’s hand was held by an elegant SpiceJet stewardess dressed in striking maroon. As the two ladies headed towards the galley, I saw tears rolling down the little one’s cheeks. Her ears were probably hurting as we started descending into Jaipur, … Read more
Dear SimpliFliers, It gives me great pleasure to share with you that I’ve been awarded the coveted Global Brand Leadership Award (Individual) by the World Brand Congress. The award ceremony was held at the Taj in Mumbai on November 4, 2009. Thanks to all of you who came down to support, in person or on … Read more
In the past few weeks, I’ve interacted with senior executives leading Marketing/Digital Marketing at a number of legacy airlines. Most of these have hardly made baby steps into social media branding. The biggest hurdle they seem to face is not achieving success in their new initiatives, but proving themselves internally. And that’s only natural, since … Read more
Dear SimpliFliers, It gives me tremendous honor to announce that one of the biggest names in the social media world – Chris Brogan – is the latest stalwart to join SimpliFlying’s star-studded Board of Advisors. He joins Patrick Murphy, the former Chairman of RyanAir and Donald Schenk, Managing Director of Airline Capital Associates, Inc who’ve … Read more
When it comes to social media branding, Southwest Airlines has been the trendsetter for quite some time, and is looked upon by competition and even other industries. From their very successful blog, “Nuts about Southwest” to its over 700,000 followers on Twitter – they’ve got their act together. And behind these efforts is a very … Read more
I was sent this video at 1am last night, by Stuart Barwood. Even though I was in bed, I began watching it in bed on my iTouch. Not only did I watch it completely, I couldn’t sleep for quite some time afterwards. I couldn’t help but share it with my friends, clients and well-wishers who … Read more
This is a cross-over article from Rohit Bhargava’s Influential Marketing Blog. When I read it, I couldn’t help but request for it to be posted here. His views resonate completely with mine and this is a perfect example of how authenticity is key in branding. Especially so in airline branding – because it’s so easy … Read more
I was recently invited to deliver a keynote presentation at IATA’s Airs@t conference, discussing the implications of the connected traveller and social media on large scale consumer research in the airline industry. Here is my presentation from IATA’s Airs@t conference, presented in Miami in October 2013. If you have questions about this presentation, please feel … Read more
Let me begin by clarifying that this article is not about whether Lufthansa’s MySkyStatus will take off or not. It has already taken off. Because the amount of discussion I’ve had about it with my friends from around the world, online and offline, is phenomenal. Just today, my status updates on Facebook by this app … Read more
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