Background The Engine Alliance (EA) manufactures the GP7200 engine for the world’s largest passenger aircraft: the Airbus A380. EA’s marketing for the engine had followed the industry template: by stating just the specifications, with little room for creativity. They typically advertised in industry publications and events, and also communicated via the official website and social … Read more
So we all know that airlines need to be on social media, and are doing much better than previously. But ultimately, it’s all about making money. Especially so for Low Cost Carriers. This presentation shares insights on how airlines can really use social media tools like Facebook, blogs and Twitter to drive revenue. This was … Read more
Dear Simplifliers, October is going to be an active month for me with three different speaking engagements in three different time zones. If you’re in the area, ping me and I’d love to meet up. Here’s the list. On October 8th I’ll be leading an invite-only round table session for aviation practitioners in social media, … Read more
Image via Wikipedia Note: This is a Guest Post by Kat. She enjoys everything about airlines and works for their worst enemy: an airport. Great brands have emerged amidst doom and gloom of economic recessions. Is this time for Singapore Airlines (SIA) to reinvent itself? True enough, all these years, a Singapore Girl and premium … Read more
I often get asked by senior airline executives and readers of this blog, “How can we deal with real-world PR crises using social media?” Well, the recent war of words Facebook and Twitter posts between RyanAir and SAS Scandinavian Airlines offers a number of lessons in the matter. For the unaware, here’s a a gist … Read more
Note: This is a guest article by Darren Dunn I love Fall weddings! The bustle of summer is gone and the holidays are still a distant thought. You can relax and enjoy the ceremony letting your thoughts turn to the blissful life ahead for the new couple. Even bridesmaid dresses look good against mesh of … Read more
Do you drive the activity on the Facebook fan page for your airline? Or Tweet for your airport? Or are you thinking of getting your travel firm onto social media but don’t know how to tackle the risks? Social media practitioners know that the place to see and be seen is the Inbound Marketing Summit. … Read more
As a number of you who follow me on Twitter and tracked my travels on TripIt know, I’ve traveled from Singapore to London to New York to Atlanta in the past one week. My Singapore to London flight was on the brand new Singapore Airlines’ A380 (my 2nd time on this “whale” in one month!), … Read more
There was lots of buzz generated when JetBlue Airways launched their all-you-can-fly offer for just $599. It was like a buffet for flying buffs, and they could do it all September, to any of JetBlue’s destination. But one individual stands apart. As CNN mentioned, “for Greg Krause, the pass is a chance to raise money … Read more
If you’re in the airline industry, you must have heard about the misery of Jet Airways in the last few days. Half their pilots went on a “mass sick-leave”, causing almost 200 flights to be canceled per day, inconveniencing over 20,000 passengers resulting in absolute mayhem at the major airports, most of which tend to … Read more
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