Page 118 – SimpliFlying – Making Airlines Remarkable

Ancillary revenue: A boon or a bane for the airline brand?

May 4, 2023March 16, 2009 by Shashank Nigam

Continuing with the ancillary revenues special this March, I’d like to explore the issue whether ancillary revenues are good for the airline brand, or detrimental. We all know they’re good for the balance sheet, but what about the brand? To answer this question, let me segment ancillary revenues in two bands – charging for value … Read more

Reality check: Why social media can be the solution for airlines’ grey skies

May 3, 2023March 16, 2009 by Shashank Nigam

A picture speaks a thousand words, isn’t it? I’ve included two here, this Sunday, and I think they speak more than 2,000 words when put together. The first graphic shows the bad state of the airline industry, and the second shows what traditional forms of marketing mean.

The good thing is that social media combines the benefit of all of the traditional marketing aspects, and may very well be what puts airlines back in the black. I’ve discussed this in much greater detail in my case studies on airlines using Web 2.0. What do you think? Have a great Sunday!

King of ancillary revenues, RyanAir offers €1,000 for best idea on making money!

May 3, 2023March 13, 2009 by Shashank Nigam

. It seems like RyanAir folks read SimpliFlying! Just when we’re having an ancillary revenues special this month, they’re giving us all the fodder to write about! The airline has launched a competition where anyone in Europe can suggest ideas by email to competition@ryanair.com on how RyanAir can make more money off their customers! The … Read more

How an intelligent seating system can bring ancillary revenues, and is great for the airline brand

May 3, 2023March 11, 2009 by Shashank Nigam

. Ancillary revenues – money an airline makes from things other than the asirfare – have always proven to be attractive profit centers for airlines. But very often, they tend to be random, with airline executives making their decisions based on how much money the source brings to the airline, rather than anything else. Moreover, … Read more

AirAsia X: a brand with a huge potential, but remember, “you’re only buying the flying”

May 4, 2023March 9, 2009 by Shashank Nigam

. On Wednesday another bid to make a success of long-haul, low-cost flying takes off from Kuala Lumpur, destination – London Stansted. AirAsia X has been selling seats for as little as £99 each way, though after making a series of test bookings it seems a more likely one-way fare is £200. In true low-cost … Read more

Airline branding: Keynote video from Abu Dhabi, and CNBC Arabia

May 3, 2023March 8, 2009 by Shashank Nigam

Dear Readers, As I had mentioned in an earlier post, I delivered the keynote address at the Aviation Outlook Middle East last week in Abu Dhabi, in addition to moderating a panel on low cost carriers, which included the CEOs of AirAsia X, Virgin Blue and Bahrain Air. A number of conference attendees and readers … Read more

Hot topic: Will Ryanair charging for toilets work for its brand?

May 4, 2023March 4, 2009 by Shashank Nigam

Image via Wikipedia For the last couple of days, I’ve been at the Aviation Outlook Middle East, as a keynote speaker (check out my presentation here). You’d expect that the hottest topic might be the recession, or the threat/opportunity for Low Cost Carriers in the Middle East (see my interview on that here). But ironically, … Read more

Ancillary revenues and airline branding Special in March at SimpliFlying

May 3, 2023March 2, 2009 by Shashank Nigam

Image via Wikipedia Dear Readers, I hope you enjoyed the India Special in February on SimpliFlying, where I featured case-studies and interviews on airline branding in India, including that of the COO of SpiceJet and COO of Indigo Airlines. I received an overwhelming response to these articles too. Hence, I’ve decided to make the first … Read more

Keynote on airline branding at Aviation Outlook Middle East

May 3, 2023March 1, 2009 by Shashank Nigam

Dear Readers, As you might be aware, I’ll be in Abu Dhabi this week, as an invited speaker and panel moderator at the Aviation Outlook Middle East 2009. I wanted to give you a sneak preview of my keynote presentation on how airlines can use social media to enhance their brand. If you recall, I’ve … Read more

Building the “spiciest” airline brand in India: Interview with SpiceJet COO

May 3, 2023February 27, 2009 by Shashank Nigam

In the past year, I’ve featured interviews with a number airline executives and branding experts. Here’s one with a person I feel has a very good grasp of the airline industry and is not afraid to speak his mind. In his crisp answers, Sam Sridharan, Chief Operating Officer of SpiceJet, one of India’s foremost low … Read more

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