In my conversation with airline executives, I often emphasize my belief that an airline’s brand is what it does, not what it says it does. And Virgin America in the US is proving to be very good at delivering their brand promises – that of presenting the customer a new way to fly. I’ve written … Read more
Over the past year, I’ve had the opportunity of interviewing a number of senior airline executives. Here’s one with the CEO of SpiceJet, Sanjay Aggarwal, recorded in Dec 2008, which left me mesmerized by the man’s wisdom, simplicity and frankness. These are qualities difficult to find in an airline CEO these days – and he … Read more
. I discovered this outrageously funny video about airline fees. The point to note is that this video is predicting airline fees in “the year 2007”! And true enough, by the end of 2007, and throughout 2008, we started seeing the rise in airline fees for everything from checking-in a second bag, to a cup … Read more
Lately, I’ve been talking a lot about how airlines can use Web 2.0 tools to connect with their customers. This is a re-post of an article first published on the NewMediaChatter website, where the author re-counted his experience with JetBlue and Southwest Airlines’ Twitter “agents” – and both of these airlines are at the forefront … Read more
Dear Readers, Here’s a piece of good news I wanted to share with you. I just found out that SimpliFlying is ranked 2nd for the most number of followers on Twitter for the “airlines” category! And this, without having mentioned that I’m on Twitter on this website before. So, thanks again for all your support. … Read more
. Recently, the Centre for Asia-Pacific Aviation (CAPA) published a report which concluded that the “full-service airline model break down in the new-world order“. “Worldwide, the number of passengers travelling on First or Business class tickets fell by 16.7% in Jan-2009, a further substantial fall from Dec-2008 levels, which were 13.3% down on the year.” … Read more
Air Mauritius is in a unique position to learn from airlines around the world – who are doing well on social media, or making mistakes – and then craft their own strategy. A blue ocean strategy – one that allows MK to fight on its own turf, create leadership in the space, engage customers – … Read more
Image via Wikipedia . I read an article about Tony Fernandes, the CEO of AirAsia, in The Economist today that got me thinking. Thinking about the last few articles I’ve written about United Airlines, RyanAir and Southwest Airlines – on how they make money off their customers – what what works and what doesn’t. There’re … Read more
. I was reading through a popular airline forum this morning and was shocked the read the story of a United Airlines frequent flier, who was extremely frustrated by “hidden fees” the airline had imposed on him, and was desperately seeking advice on how to resolve the matter without further aggravation. Here’s Phil’s story (reproduced … Read more
Image via Wikipedia I wrote about value-addition to bring in revenues yesterday. The best value addition to a customer’s brand experience is emotional. And the best value addition brings in revenues in more ways than one – like through sustained customer loyalty. After all, Southwest has been one of the most profitable airlines in the … Read more
Copyright © 2023 SimpliFlying Pte. Ltd | All Rights Reserved.