Image by laszlo-photo via Flickr Dear Airline and Branding enthusiasts, Some of you might have noticed from my Dopplr status (in the sidebar) that I’ve been traveling in India for the past three weeks. I’ve had the opprotunity of meeting a number of senior executives from airlines and airports in Bangalore, Jaipur and Delhi. These … Read more
Here’s a perfect example of a an airline not only dealt maturely with a negative situation, but also showed that it takes feedback seriously and has the guts to involve the customers in creating brand experience. A passenger who wrote a witty letter complaining about the Indian meal on a Virgin Atlantic flight to Mumbai has … Read more
Image via Wikipedia In my recent webinar on airline branding, I used the examples of JetBlue Airways to demonstrate how an airline can successfully adopt a holistic Web 2.0 branding strategy. A number of webinar participants wanted to learn more about it, so I got to the heart of the matter. So that you could … Read more
Image via CrunchBase In December last year, as major retailers in the US worried about “Black Friday” not arriving and cash registers not ringing, Amazon.com announced that it had its best year ever. Here’s the story and here are the numbers: Amazon reported that the buying was strongest on December 15 when they received 6.3 … Read more
Image by satosphere via Flickr …. In the last part of his three-part interview, Joe Crump, the VP of Strategic Planning at Razorfish, reveals that instead of fearing the recession, airlines around the world can use it as a catalyst to build strong brands. Joe believes that “incredibly narrow constraints usually present the biggest opportunity … Read more
Continuing the series of interviews with Joe Crump, the Vp of Strategic Planning at Razorfish, I’m pleased to share with you the second of his three part interview. Joe continues to amaze with his in-depth knowledge of not just the branding world, but also of the airline industry, since he’s a frequent flier himself. Target … Read more
Image via Wikipedia I’ve had the opportunity in the past few months of interviewing a number of distinguished thought leaders in the aviation and branding industry over the past few months on SimpliFlying. But a recent encounter in New York has left a deep impression on me, since this brand leader’s ideas truly resonated with … Read more
Recently, I was honored to have been interviewed on the very popular Airplane Geeks podcast. The topic was airline branding (what else!) and I had a lot of fun with Courtney and Max – the two certifiable aviation geeks who host the show. You can listen to the whole hour long show by clicking on the … Read more
Virgin Atlantic Airways recently launched a new campaign that positions the experience of flying on the airline as “Airphoria.” “We’re glad you hate flying.” is how the ad begins. The text goes on to explain, “Because if you didn’t, you wouldn’t care that our entire reason for being is to do things differently.” The copy … Read more
Image by eturbonews via Flickr In these trying times for the airline industry, anything that brings the employees closer together and builds authenticity in the brand is more than welcome. Emirates Airlines has recently done a fabulous job of achieving these aims. A video by Emirates employees, featuring themselves, has hit the internet recently. Entitled … Read more
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